Magazine Physicians Prescription 
World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.
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Referral MD
DECEMBER 9, 2024
While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Although insurance companies oversee the process, medical professionals such as physicians, pharmacists, or nurses employed by the insurers review the requests. Prescription drugs with high misuse potential.
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.
PM360
AUGUST 9, 2022
The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Patient Adherence System.
Referral MD
OCTOBER 23, 2024
A patient’s physician or healthcare provider can decide what treatment the patient needs. According to the 2018 American Medical Association (AMA) Prior Authorization Physician Survey, 26% of providers reported waiting three days or more for a prior authorization decision from health plans. What is prior authorization?
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.
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