World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

Marketing 155

Marketing Media Side effects Prescription 155

Referral MD

OCTOBER 23, 2024

A patient’s physician or healthcare provider can decide what treatment the patient needs. According to the 2018 American Medical Association (AMA) Prior Authorization Physician Survey, 26% of providers reported waiting three days or more for a prior authorization decision from health plans. What is prior authorization?

Healthcare 102

Healthcare Healthcare Insurance Healthcare Provider 102

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Patient Adherence System.

Prescription 105

Prescription Medical Patients Side effects 105

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. business cards, magazines, newspapers). Physicians bios. Placed strategically, the QR code does wonders for marketing.

Leads 113

Leads Patients Healthcare Provider Healthcare 113