World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.
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World of DTC Marketing
APRIL 21, 2022
Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. ” He finally said, “I’m hearing the same thing from physicians.” ” He then asked, “why is that? .” ” He then asked, “why is that?”
World of DTC Marketing
JULY 21, 2022
A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.
pharmaphorum
OCTOBER 11, 2022
“To fit into doctors’ busy diaries in a way that’s most helpful for the doctor and most effective for pharma, the industry needs to change how they engage with their customers.”. • Read the full article in pharmaphorum’s Deep Dive digital magazine.
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits.
Referral MD
DECEMBER 9, 2024
While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Although insurance companies oversee the process, medical professionals such as physicians, pharmacists, or nurses employed by the insurers review the requests. Level 3: External review by an impartial physician.
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