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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Although insurance companies oversee the process, medical professionals such as physicians, pharmacists, or nurses employed by the insurers review the requests. Level 3: External review by an impartial physician.

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DTC marketers addicted to TV

World of DTC Marketing

Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. ” He finally said, “I’m hearing the same thing from physicians.” ” He then asked, “why is that? .” ” He then asked, “why is that?”

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The fairytale of DTC TV ads

World of DTC Marketing

A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.

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5 Skills Needed to Excel In Healthcare Sales Today

Integrity Solutions

Physicians are looking for partners who add value and help their patients live healthier lives, not salespeople pushing product on them. The PharmaVoice article notes, “Several surveys have showed that physicians – especially during the pandemic – feel they are not being heard, by anyone.” Coaching Healthcare Sales Reps to Excel.

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The doctors have spoken: what physicians need from pharma comms in the post-pandemic world

pharmaphorum

“To fit into doctors’ busy diaries in a way that’s most helpful for the doctor and most effective for pharma, the industry needs to change how they engage with their customers.”. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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Time to rethink the objective of DTC marketing

World of DTC Marketing

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits.

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