Magazine Pharma Specialization 
World of DTC Marketing
NOVEMBER 9, 2020
SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Only 3% said they prefer pharma websites” The key here is the term “influencers.”
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. NOBODY goes to a pharma website and says “I’m going to ask for that drug!” Pharma websites need to evolve. Targeted in the right publications, print ads can be a great DTC marketing tool.
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Pharma Marketing Network
JANUARY 18, 2023
Partner at Rebound Communications, a firm that specializes in Commercial Acceleration for tech and data companies in life sciences and healthcare. Rebound was recently recognized by Inc Magazine as one of America’s 5000 fastest-growing private companies, coming in at #702 on the list with 893% growth over the past three years.
Evolve Your Success
NOVEMBER 15, 2022
I worked for an organization that specialized in surgical device repairs. Right then I was like, “Buddy, I’m going to get myself in trouble if I start writing for Outpatient Surgery Magazine or this magazine. I said, “Can I write for this magazine about the specific surgical product and how it can benefit patient safety?”
Clarivate
MAY 24, 2022
Multinational pharmas seek entry for their products. Multinational pharmas have taken notice of the recent policy focus of Mainland China’s healthcare authorities on rare diseases. China’s rapidly evolving and increasingly dynamic rare disease market provides pharmas an opportunity for strong growth. The Lancet. 2019; 2:8-15. (in
Evolve Your Success
FEBRUARY 13, 2024
In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. . You were in pharma before so you sold drugs. It was my first job out of school and Campus Special hooked that up for me.
Pharma Marketing Network
OCTOBER 27, 2020
Don ( PMN): Hello everyone welcome to the Pharma marketing podcast. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. Robin welcome to the Pharma marketing podcast and thanks for joining us today. Robin (Guest): Absolutely.
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