Fierce Pharma

NOVEMBER 26, 2024

In 2001, a Time Magazine cover story touted Novartis’ targeted leukemia treatment Gleevec (imatinib) as a new kind of “am | Shorla Oncology has scored an FDA approval for its strawberry-flavored drink version of Novartis' cancer drug Gleevec. Dubbed Imkeldi, it becomes the first oral liquid form of imatinib.

FDA 211

FDA 211

Pharmaceutical Technology

JULY 31, 2024

Gene therapy research is expensive. Biotechs invest millions of dollars in early research to develop therapies for conditions that might be rare. But when funds are limited and the market potential is dim, such programs are often abandoned by companies, leaving patients and investigators in a bind.

Pharma 98

Pharma Marketing Patients 98

World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. ” Ninety-two percent of U.S.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

APRIL 23, 2021

Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. I’m not much for pharma trade magazine awards. The politics of working with a major pharma company can be a difficult challenge. QUICK READ: The MedAd News Manny Awards were last night.

Doctors 188

Doctors Pharma Media Marketing 188

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Only 3% said they prefer pharma websites” The key here is the term “influencers.” The magazine that printed the results of this survey should have known better.

Media 180

Media Pharma Healthcare Provider Specialization 180

Pharmaceutical Technology

JANUARY 1, 2024

In this issue: Pharma’s efforts to curb Scope 3 emissions, understanding European Pharmaceutical legislation, and looking back at the pharma industry’s performance in 2023.

Pharma 98

Pharma Pharmaceutical 98

World of DTC Marketing

AUGUST 2, 2021

Those people who are willing to disrupt pharma cultures will have a great career but it takes time, effort, and empathy for patients to make changes. Those of us who work with/in pharma are aware that corporate politics is a strong aspect of everything we do. If I’m standing on my soapbox, I apologize.

Pharma 207

Pharma Marketing Consulting Patients 207

World of DTC Marketing

JANUARY 4, 2021

A magazine called MS Connect from the MS society is a goldmine of information on how to live and fight MS. 10en : Expect the media to be hostile towards pharma. This means an in-depth understanding of how HCP’s will react to a new medication request via email or telehealth and how to communicate full expectations to patients.

Marketing 271

Marketing Media Medical Prescription 271

World of DTC Marketing

MAY 13, 2021

Medical magazines and journals still rate very high in brand recall and ket messaging. ” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. .”

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharmaceutical Technology

APRIL 1, 2025

Is 'nearshoring', the preference among pharma and biotech to move operations to the domestic markets versus outsourcing abroad, becoming the norm?

Biopharma 52

Biopharma Manufacturing Pharma Marketing 52

Pharmaceutical Technology

JULY 26, 2022

Also in this issue, a feature takes a look at how clinical trials measure pain, the challenges of developing drugs for neglected tropical diseases , and whether Russia’s domestic pharma capabilities may shield the country from the negative effects of the sanctions imposed on it following the war in Ukraine.

Pharma 52

Pharma Pharmaceutical Medical 52

World of DTC Marketing

APRIL 19, 2022

I’m working with a top healthcare magazine on some research they conducted. Without breaking confidentiality, I can say that pharma websites are not seen as a resource to make healthcare treatments. Paid media is perhaps the most significant waste of money within DTC marketing because of fraud and programmatic advertising.

Marketing 192

Marketing Media Healthcare Healthcare 192

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. NOBODY goes to a pharma website and says “I’m going to ask for that drug!” Pharma websites need to evolve. Targeted in the right publications, print ads can be a great DTC marketing tool.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There are other ways to reach patients online, but to date, pharma hasn’t made a full push into other digital tactics. Then there is email marketing.

Prescription 164

Prescription Marketing Pharma Medical 164

Pharmaceutical Technology

DECEMBER 19, 2023

In this issue: Fixing drug nomenclature to avoid confusing names, gene therapies for sickle cell disease, childproof packaging for drugs, and UK pharma manufacturing gears up for a shake up in 2024

Manufacturing 52

Manufacturing Pharma 52

Pharmaceutical Technology

MAY 23, 2024

In this issue: Lula's progress plan for Brazil, tracking opioid lawsuit settlements in the US, the cell & gene therapy landscape in the US, the latest on ESG in pharma, and more.

Pharma 52

Pharma 52

pharmaphorum

OCTOBER 19, 2022

Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. Navigating this shift means reframing the way pharma teams approach provider-focused content. appeared first on.

Medical 98

Medical Medical science Education Pharma 98

Pharmaceutical Technology

AUGUST 3, 2023

In this issue: Drug shortages force clinics to ration supplies, AMR drug discovery using a subscription model, AI revolutionizes pharma sales.

Sales 52

Sales Pharma 52

Pharmaceutical Technology

MARCH 20, 2024

In this issue: Studying novel obesity drugs, pharma prepares for climate disasters, the CRISPR pipeline accelerates, and more.

Pharma 52

Pharma 52

pharmaphorum

OCTOBER 11, 2022

New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors. The post The doctors have spoken: what physicians need from pharma comms in the post-pandemic world appeared first on.

Doctors 52

Doctors Physicians Pharma Consulting 52

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Campaigns now prioritize storytelling and empathy.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

PM360

JULY 27, 2022

PM360 Now Accepting Entries for 2022 Pharma Choice Awards. NEW YORK, NY, July 27, 2022 : The 2022 PM360 Pharma Choice Awards are officially open for entries. The Pharma Choice Awards remain the only industry awards that give everyone in the industry a say in determining the winners. Contact: Kayla Walsh. 646-300-8114.

Pharma 52

Pharma Marketing Healthcare Healthcare 52

PM360

JUNE 23, 2023

Press Release Contact: Kayla Walsh Awards Coordinator, PM360 646-300-8114 kayla.walsh@pm360online.com PM360 Now Accepting Entries for 2024 Pharma Choice Awards Call for the Best Healthcare Creative from the Past Year NEW YORK, NY, June 22, 2023 : The 2024 PM360 Pharma Choice Awards are officially open for entries.

Pharma 52

Pharma Marketing Healthcare Healthcare 52

eMediWrite

SEPTEMBER 1, 2022

KEY POINTS FOR PHARMA COMPANIES IN DIGITAL AD DESIGN When creating digital designs, keep in mind that some of the advertising space is considerably smaller than you likely need to convey your message. In pharma brochures, employing a lot of imagery can help break up the dense scientific language, graphs, and charts.

Pharma 52

Pharma Marketing Media 52

eMediWrite

SEPTEMBER 2, 2022

KEY POINTS FOR PHARMA COMPANIES IN DIGITAL AD DESIGN. KEY POINTS FOR PHARMA COMPANIES IN PRINT AD DESIGN. Look over the advertising of your rivals in the magazine to determine what draws your attention—is it the attention to detail or the powerful design? KEY POINTS FOR PHARMA COMPANIES IN BROCHURE DESIGN.

Pharma 52

Pharma Marketing Media 52

pharmaphorum

OCTOBER 27, 2022

Envision Pharma Group’s Dr Dawn Lobban and Vitaccess’ Dr Catherine Bottomley explore the value of including patients’ perspectives in the design, delivery, and publication of real-world studies. We explore how researchers unlocked the pharmaceutical properties of five key plants and how these plants continue to serve patients worldwide.

Patients 105

Patients Healthcare Healthcare Pharmaceutical 105

Pharma Marketing Network

MARCH 23, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network. billion in the US alone.

Pharma 52

Pharma Side effects Pharmaceutical Education 52

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network. billion in the US alone.

Pharma 52

Pharma Food and Drug Administration Pharmaceutical Prescription 52

World of DTC Marketing

MARCH 30, 2021

” Search is perhaps the biggest waste when it comes to Pharma digital spending. I haven’t really talked about print but it can be very effective if placed in the right magazines. Your agency should be providing a report every two weeks that show clicks to your website against time on site and bounce rate.

Media 127

Media Medical Management Patients 127

Rep-Lite

JANUARY 27, 2021

Rep-Lite has been recognized as the “Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020” by GHP magazine in its fifth annual Healthcare & Pharmaceutical Awards. GHP magazine has recently announced the winners of the fifth annual Healthcare & Pharmaceutical Awards—and Rep-Lite was one of the proud winners.

Sales 52

Sales Medical Medical sales Healthcare 52

Eversana Intouch

APRIL 19, 2022

Kevin Nalty , VP, Strategic Planning gave 5 tips to move your pharma marketing from clichéd to compelling , and explained why pharma marketing is like 3D chess. We shared a point of view from our EVERSANA teammates comparing SpaceX’s philosophy to launching in pharma.

Media 52

Media Marketing Pharma Electronics 52

PM360

DECEMBER 12, 2023

Anyone from a manufacturer (pharma, medical device, diagnostics, biotech, or specialty), advertising agency, or any company serving the life sciences industry is eligible to enter in any of the categories. The initial deadline for submissions is February 23, 2024. 23 will be subject to a $200 late fee.

Education 52

Education Marketing Healthcare Healthcare 52

Scott Burrows

OCTOBER 18, 2022

As a pharmaceutical sales speaker with a passion for what sales reps face each day, I was interested in an article by development and burnout writer Rachel Montañez in her article for Forbes magazine. Though the piece was written as the COVID pandemic had first…

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Healthcare 52

Scott Burrows

AUGUST 30, 2022

In an insightful article for Forbes magazine (February 10, 2022), business writer Brian Zawada reviews five key areas of resilience. As someone who started his career as a financial sales advisor and then later a sales motivational speaker, I am keenly interested in how sales teams involve themselves in the management of resilience.

Sales 52

Sales Management Insurance Medical sales 52

Pharma Marketing Network

JULY 17, 2023

In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.

Physicians 52

Physicians Pharma Training Marketing 52

pharmaphorum

NOVEMBER 9, 2022

Patients have a unique first-hand insight into their condition, which can be a valuable asset in the design, delivery, and publication of real-world studies, as Envision Pharma Group’s Dr Dawn Lobban and Vitaccess’ Dr Catherine Bottomley discuss.

Patients 52

Patients Pharma Medicine 52

pharmaphorum

NOVEMBER 8, 2022

Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative. Suchotliff sat down with Deep Dive to discuss the current state of patient centricity in pharma, some of the common foibles and misconceptions, and how pharma companies can get themselves on the right track. “I

Patients 52

Patients Pharma Healthcare Healthcare 52