pharmaphorum

NOVEMBER 1, 2022

Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. Not unlike the financial industry, these institutions still exchange patient information via fax machines. and the financial wherewithal ?

Patients 98

Patients Electronics Healthcare Healthcare 98

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. So what is the purpose of DTC?

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

MARCH 9, 2021

In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email. We developed a list of possible content for clients with segmentation guides such as prospect, patient, and caregiver. In other words, one email campaign doesn’t fit all.

Marketing 289

Marketing Pharma Prospecting Education 289

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? The reasons why a patient may not take their medication are plentiful, and as a result so are the solutions now available to attempt to solve this issue. But it is not a simple answer. Furthermore, it is estimated to reach $6.5 Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings. What’s changed?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Salesforce

MARCH 2, 2022

This has led to worse outcomes for patients and frustration for care providers. However, the underlying systems adapting to this rapidly changing landscape continue to strain under both the weight of logistical challenges related to the pandemic and the pressure it has put on patients and care staff.

Government 98

Government Healthcare Healthcare Doctors 98

Cadensee

JULY 20, 2021

Uri founded and continues to contribute insights through his digital magazine, e-Pochondriac. He is one of the first advocates for patient centric health care more than a decade ago when patient opinions and requests were not part of the equation in the system. Patient centric isn’t a trend, it's a concept. Show Notes.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52