World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings. What’s changed?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

pharmaphorum

NOVEMBER 1, 2022

Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. Not unlike the financial industry, these institutions still exchange patient information via fax machines. and the financial wherewithal ?

Patients 98

Patients Electronics Healthcare Healthcare 98

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? The reasons why a patient may not take their medication are plentiful, and as a result so are the solutions now available to attempt to solve this issue. But it is not a simple answer. Furthermore, it is estimated to reach $6.5 Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. A patient’s physician or healthcare provider can decide what treatment the patient needs. Patient safety Patient safety is paramount.

Healthcare 91

Healthcare Healthcare Insurance Healthcare Provider 91

World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. ” – Patients were sharing experiences of switching to, or starting, prescription drugs. ” 2wo: “Try this.”

Media 294

Media Prescription Side effects Medical 294

World of DTC Marketing

JULY 27, 2022

anti-kickback law that the drugmaker said prevented it from helping heart failure patients, many with low incomes, afford the medicine that costs $225,000 annually. For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon.

Insurance 226

Insurance Prescription Medicine Medical 226

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

Doctors 296

Doctors Side effects Marketing Patients 296

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Healthcare Success

DECEMBER 10, 2024

If, you know, you've probably noted that was like, curved furniture has been a thing in all the magazines lately, like, how do you optimize for someone searching for that? You know, is it a prescription? You could think about, you know, the IKEAs of the world, for instance, as well, in that same sense. Is it a shot? know, what?

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

Salesforce

MARCH 2, 2022

This has led to worse outcomes for patients and frustration for care providers. However, the underlying systems adapting to this rapidly changing landscape continue to strain under both the weight of logistical challenges related to the pandemic and the pressure it has put on patients and care staff.

Government 98

Government Healthcare Healthcare Doctors 98

Cadensee

JULY 20, 2021

Uri founded and continues to contribute insights through his digital magazine, e-Pochondriac. He is one of the first advocates for patient centric health care more than a decade ago when patient opinions and requests were not part of the equation in the system. Patient centric isn’t a trend, it's a concept. Show Notes.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52