World of DTC Marketing

APRIL 9, 2021

In conjunction with leading consumer magazine I worked on a study to determine why people were using social media for information on prescription drugs and to examine and quantify what they were sharing. I also found an abundance of medication misinformation based on personal experiences and hearsay.

Media 294

Media Prescription Side effects Medical 294

Integrity Solutions

JUNE 18, 2021

The answer explored by our EVP and Partner, Harriet Butler, in this feature contribution for LTEN Focus on Training Magazine is found in how leaders can strike the balance between the urgent and the important. We’ve written a lot of contributions for Top Sales Magazine. She explore the issues and challenges in making that shift.

Sales 240

Sales Sales Management Management Training 240

Pharmaceutical Technology

JUNE 26, 2024

In this issue: UK’s new Netflix-style funding model for antibiotics, the Swiss biotech ecosystem recuperates from financial instability of 2023, how patient advocacy can lead to more successful clinical trials, and more.

Leads 96

Leads Patients 96

Pharmaceutical Technology

JANUARY 1, 2024

In this issue: Pharma’s efforts to curb Scope 3 emissions, understanding European Pharmaceutical legislation, and looking back at the pharma industry’s performance in 2023.

Pharma 98

Pharma Pharmaceutical 98

World of DTC Marketing

JUNE 30, 2021

Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. However, most industry trade magazines are, of course, afraid to say anything negative about a potential advertiser. I have received three trade magazine awards in my DTC career.

Media 155

Media Pharma FDA Patients 155

World of DTC Marketing

MARCH 9, 2021

In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email. In other words, one email campaign doesn’t fit all. Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers.

Marketing 289

Marketing Pharma Prospecting Education 289

World of DTC Marketing

AUGUST 5, 2020

Trade magazine awards don’t mean anything if one company makes a bad decision that stains our industry. Until then trade magazine awards mean little to me. QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry.

Pharma 180

Pharma Management Patients Leads 180

Copyright Clearance Center

NOVEMBER 1, 2024

The Women’s Edge and Globe Magazine celebrate the state’s leading companies and nonprofit organizations led by women.

Leads 98

Leads 98

World of DTC Marketing

JANUARY 4, 2021

A magazine called MS Connect from the MS society is a goldmine of information on how to live and fight MS. This means an in-depth understanding of how HCP’s will react to a new medication request via email or telehealth and how to communicate full expectations to patients.

Marketing 271

Marketing Media Medical Prescription 271

Referral MD

DECEMBER 9, 2024

About the Author Kelly Moser is the co-founder and editor at Home & Jet , a digital magazine for the modern era. About the author Kelly Moser is the co-founder and editor at Home & Jet , a digital magazine for the modern era.

Healthcare 69

Healthcare Healthcare Insurance Healthcare Provider 69

Pharmaceutical Technology

MARCH 1, 2023

The post Magazine: ‘Right shoring’ API production in Europe appeared first on Pharmaceutical Technology. Read the latest issue of Pharma Technology Focus for all this and more news, insights, and analysis from the pharmaceutical industry. You can also subscribe here to receive email notifications when a new issue is available.

Pharma 52

Pharma Pharmaceutical Manufacturing FDA 52

Pharmaceutical Technology

APRIL 1, 2025

Is 'nearshoring', the preference among pharma and biotech to move operations to the domestic markets versus outsourcing abroad, becoming the norm?

Biopharma 52

Biopharma Manufacturing Pharma Marketing 52

World of DTC Marketing

APRIL 21, 2022

Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. They even study the talent within the commercial and imagery, but “just use something from the TV campaign” is good enough when it comes to digital. ” He then asked, “why is that?

Marketing 227

Marketing Side effects Physicians Patients 227

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” Trade magazines continue to kiss ass with bogus awards that make people feel good. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.

Marketing 183

Marketing Pharma Media Side effects 183

Medical Device Success

MAY 17, 2011

The only way to come close is to have a Business Reply Card (BRC) inserted in the magazine next to your ad. A print ad could take 8 weeks from insertion order to delivery of the magazine. With print media you have to wait for the reader to open the magazine and eventually come across your ad. Quick to deploy.

Marketing 100

Marketing Media Medical Distribution 100

World of DTC Marketing

JULY 21, 2022

A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. .” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too many times. Nowhere is this clearer than in pharma DTC TV ads.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

NOVEMBER 9, 2020

The magazine that printed the results of this survey should have known better. You can’t trust research like this when it’s self-serving and generic. Every healthcare issue has a unique audience that uses online health information in a unique way.

Media 180

Media Pharma Healthcare Provider Specialization 180

Pharmaceutical Technology

JULY 26, 2022

The post Magazine: Genomic projects exploit scale as clinical applications play catch-up appeared first on Pharmaceutical Technology. Read the latest issue of Pharma Technology Focus for all this and more news, insights, data and analysis from the pharmaceutical industry.

Pharma 52

Pharma Pharmaceutical Medical 52

World of DTC Marketing

APRIL 23, 2021

I’m not much for pharma trade magazine awards. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. Award winners should see their awards as a head nod and understand they have a LOT more work to do.

Doctors 188

Doctors Pharma Media Marketing 188

World of DTC Marketing

JULY 27, 2022

Source: It’s time to expose the secret drug scam at the heart of American health care , Fortune Magazine. It’s just another sample of an industry where everyone wants a piece of the action. The post PBMs and insurers want your prescription money appeared first on World of DTC Marketing.com.

Insurance 226

Insurance Prescription Medicine Medical 226

Pharmaceutical Technology

SEPTEMBER 20, 2024

In this issue: Solving adherence issues with prodrugs, examining whether PBMs are to blame for high drugs prices in the US, developing vaccines for Disease X, and more.

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Medical Device Success

MARCH 3, 2018

Second, look at the editorial boards of the medical specialty magazines. Some magazines break their editorial boards down by sub-specialty, so it is easy find the doctors that would be most interested in your technology. Are you advertising in one or more of the specialty magazines? Be sure to leave your title. Use Linked In.

Doctors 100

Doctors Medical Education Marketing 100

World of DTC Marketing

APRIL 19, 2022

I’m working with a top healthcare magazine on some research they conducted. Telehealth is vastly overrated and will be used by patients for routine visits like medication renewals. Paid media is perhaps the most significant waste of money within DTC marketing because of fraud and programmatic advertising.

Marketing 192

Marketing Media Healthcare Healthcare 192

Pharmaceutical Technology

DECEMBER 19, 2023

In this issue: Fixing drug nomenclature to avoid confusing names, gene therapies for sickle cell disease, childproof packaging for drugs, and UK pharma manufacturing gears up for a shake up in 2024

Manufacturing 52

Manufacturing Pharma 52

Pharmaceutical Technology

NOVEMBER 22, 2024

Several pharmaceutical companies are advancing dry powder inhalers (DPIs) for respiratory conditions in an effort to cut down on greenhouse emissions and create a solution that is more eco-friendly than traditional pressurised metered-dose inhalers (pMDIs).

Pharmaceutical 52

Pharmaceutical 52

World of DTC Marketing

AUGUST 2, 2021

Compounding the problem are the worthless pharma trade magazine awards paraded around by agencies ignored by everyone else. Too many come in with big ideas only to be turned away because managers see them as a threat or someone who might disrupt their plans. If I’m standing on my soapbox, I apologize.

Pharma 207

Pharma Marketing Consulting Patients 207

Pharmaceutical Technology

MAY 23, 2024

In this issue: Lula's progress plan for Brazil, tracking opioid lawsuit settlements in the US, the cell & gene therapy landscape in the US, the latest on ESG in pharma, and more.

Pharma 52

Pharma 52

Pharmaceutical Technology

AUGUST 3, 2023

In this issue: Drug shortages force clinics to ration supplies, AMR drug discovery using a subscription model, AI revolutionizes pharma sales.

Sales 52

Sales Pharma 52

Pharmaceutical Technology

JULY 9, 2023

In this issue: Artificial intelligence tools for patients, EU funding for British biotech, analytics for continuous manufacturing, Apple’s play for the metaverse.

Patients 52

Patients Manufacturing 52

Pharmaceutical Technology

JANUARY 23, 2025

The year ahead in clinical trials looks set to be one that is challenged and influenced by regulatory developments, new guidance, and broader political shifts.

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Pharmaceutical Technology

MAY 1, 2024

In this issue: Following the RSV therapy and vaccine rollout, understanding molecular glues, using pharmacovigilance for active drug discovery, and more.

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Pharmaceutical Technology

DECEMBER 18, 2023

In this issue: Diabetes researchers oppose the regulation of islet transplantation as a biologic in the US, why haemophilia gene therapies are so expensive, how AI will help with trial recruitment.

Recruitment 52

Recruitment 52

Pharmaceutical Technology

MAY 1, 2023

The successful launch of mRNA vaccines during the Covid-19 pandemic has not only spurred mRNA-related research across interdisciplinary groups, but also further validated the use of lipid nanoparticles as delivery approaches.

Government 52

Government Pharma Pharmaceutical Patients 52

Pharmaceutical Technology

DECEMBER 19, 2024

In this issue: Recent US reproductive laws could limit womens participation in trials, how Pfizer outplayed Starboard, PreP therapies come to the fore, and more.

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Pharmaceutical Technology

OCTOBER 8, 2024

In this issue: The manufacturing shift to meet growing cell and gene therapy demand, applying lessons from the Covid-19 pandemic to address mpox, a ten-year review of Opdivo and Keytruda, and more.

Manufacturing 52

Manufacturing 52

Pharmaceutical Technology

APRIL 2, 2024

In this issue: High-profile gene therapies that use AAV vectors, new research into HIV-TB coinfection treatments, traceability technologies for the supply chain, and more.

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