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Follow the Data to Grow: Why a Scientific Data Platform is Essential

PharmExec

In this white paper, learn how a platform approach to scientific data management, including semantic search, advanced analytics, and lab automation, leads to better enterprise decisions at the executive level, optimized lab performance, more discoveries, and stronger product pipelines.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. Always lead with compassion and empathy. The benefits of personalization are without question. Add value that’s relevant to them throughout the journey.

Sales 103
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18 Ways To Improve B2B Sales Lead Generation

Spotio

An effective B2B sales lead generation program will propel your company forward. According to a recent study, 61% of B2B marketers say that lead generation is their top challenge. First, sales and marketing teams need to work together to generate and vet quality leads. Search B2B Lead Databases. What’s the solution?

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Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry

Pharma Marketing Network

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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KOL Deliverables = KOL Budget

Medical Device Success

White paperWhite papers make great proof source sales collateral. The KOL could help you with one white paper per quarter. One paper could be a case study detailing how he used your technology for a patient and the resulting benefits. it will take several hours to write a white paper.

Doctors 100
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How your IP and R&D teams can strategize and prioritize for the evolution of SEPs

Clarivate

In a new white paper from Clarivate , Don’t let standards slip: How to prioritize your efforts when everything is essential, the European Telecommunications Standards Institute (ETSI) database showed that 36% of declared SEPs – 144,000 – were declared within the past two years.

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How Content Marketing Drives Sales in the Pharmaceutical Industry

Pharma Marketing Network

White papers: White papers are a type of authoritative report that provides data-driven insights into a particular topic. eBooks: eBooks are a more in-depth form of content that can be used to provide detailed information about a particular topic.