World of DTC Marketing

JUNE 20, 2022

Some will lead to more online research, while others may not. Most of the media stories, however, leave out the possible drug side effects, which are serious. Will the target audience see this drug as a solution to losing weight and minimizing side effects?

Pharma 210

Pharma Side effects Media Marketing 210

World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. HCPs want to understand their patients better as insurers require better patient outcomes.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. Too much wrong information and advice can lead to poor decisions. It’s not easy to be an online health seeker today.

Side effects 219

Side effects Media Doctors Patients 219

World of DTC Marketing

JANUARY 12, 2022

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. ” Can influencers persuade people to ask for Wegovy?

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. ads with increased frequency does not lead to more Rx’s; it leads to more people “turning off” the brand. Running T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

AUGUST 6, 2021

9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient. Additionally, when patients have low overall literacy skills but high verbal fluency, their verbal fluency can mask their inability to interpret written information.

Side effects 270

Side effects Patients Education Prescription 270

World of DTC Marketing

JANUARY 13, 2022

2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. While reports of pharma spending more on digital begin to circulate, TV is still the number one channel. So, where is the disconnect?

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

MAY 14, 2021

During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. It leads to clicks which leads to high advertising rates. I worked with a client on the launch of a new drug last year.

Pharma 194

Pharma Insurance Media Side effects 194

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. What we are seeing is that there is a direct correlation between TV ads for new treatments and website visitors. We also see a decline in trust in social media posts about branded prescription drugs.

Marketing 154

Marketing Side effects Prescription Media 154

World of DTC Marketing

FEBRUARY 22, 2021

This has abuse potential written all over it and could lead to more dangerous health problems. First, the problem of sleep apnea. Americans average 6.8 hours of sleep a night, and 40% of Americans get six hours or less. of people report unintentionally falling asleep during the day at least once in the preceding month.

Pharma 181

Pharma Doctors Side effects Prescription 181

European Pharmaceutical Review

MAY 27, 2024

They explained that cyclophosphamide “counteracts” graft vs. host disease (GVHD) , a serious side effect of transplantation. The outcomes seem to be very comparable to those of a fully matched donor,” remarked Dr Antonio Jimenez Jimenez , a lead investigator in the studies.

Side effects 111

Side effects Leads Patients Pharmaceutical 111

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Biogen concluded the key to effectiveness was giving patients a high-enough dose, but critics howled, with one calling the analysis “a post hoc dumpster dive operation.”

FDA 187

FDA Side effects Patients Doctors 187

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” ” OK, maybe not all of them are that bad but I would bet that 80% are really poor. There is a lot of blame to go around but these facts are still relevant today.

Marketing 183

Marketing Pharma Media Side effects 183

European Pharmaceutical Review

OCTOBER 9, 2023

A new approach to potassium-channel openers for epilepsy Critically, XEN1101 combines the effectiveness of potassium-channel openers with the safety of more traditional drugs, stated study lead author and neurologist Dr Jacqueline French. After a year or more, about 11 percent had no seizures.

Side effects 110

Side effects Recruitment Safety Medicine 110

Medgadget

AUGUST 29, 2022

Used as a treatment for bipolar disorder and depression, lithium requires very accurate and sensitive dosing, with too little providing no therapeutic benefit but slightly too much potentially leading to unwanted side-effects. Another issue with the drug is the potential for poor patient compliance.

Side effects 115

Side effects Electronics Medical Patients 115

pharmaphorum

DECEMBER 5, 2022

One leading proponent of the approach – South San Francisco’s Nkarta – has just reported new results from an early-stage trial of one of its CAR-NK therapies that will likely add to the enthusiasm for the field.

Side effects 98

Side effects Safety Patients Leads 98

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Patients afflicted with psoriasis have a malfunctioning immune system that mistakenly attacks the body by overproducing skin cells, which leads to a build-up of scaly plaques. Side effects, front and centre.

Side effects 98

Side effects Food and Drug Administration Patients Management 98

Pharmaceutical Technology

NOVEMBER 14, 2022

Saphnelo is also being studied in a Phase III trial in lupus nephritis, where a person’s immune system targets the kidneys, eventually leading to kidney failure. In the five-patient report, mild cytokine release syndrome, a common side effect with CAR-Ts was observed, but the treatment was considered well tolerated.

Side effects 144

Side effects Patients Manufacturing Safety 144

pharmaphorum

JULY 14, 2022

The antibody-drug conjugate (ADC) was turned down by NICE in draft guidance published earlier this year, leading to concerns of a disparity in access to the drug as the Scottish Medicines Consortium (SMC) had already cleared its use. NICE estimates that around 2,800 people are eligible for treatment with Piqray plus fulvestrant.

Side effects 104

Side effects Patients Medicine Government 104

World of DTC Marketing

JULY 22, 2020

Almost two billion dollars is a hell of an incentive but it could also lead to bad data and cutting corners. Whose is better at protecting us and which one has the least amount of side effects? The government also can acquire up to an additional 500 million doses. What happens if more than one vaccine is approved?

Government 130

Government Side effects Media Pharma 130

European Pharmaceutical Review

NOVEMBER 4, 2022

A new computer model has successfully simulated a clinical trial evaluating the efficacy of aducanumab and donanemab for Alzheimer’s disease (AD), establishing a gradual increase in dosage up to the maximum dose helps to minimise cognitive decline and limit side effects. .

Food and Drug Administration 105

Food and Drug Administration Side effects Food Patients 105

European Pharmaceutical Review

MARCH 8, 2023

“This is a highly effective compound that was well tolerated,” stated Dr Christie M. Ballantyne, Director of the Center for Metabolic Disease Prevention at Baylor College of Medicine in Houston and the study’s lead author. “MK-0616 MK-0616 could offer another potential option.

Side effects 98

Side effects Safety Medicine Patients 98

pharmaphorum

SEPTEMBER 16, 2022

Minor side effects to long-term maintenance balance. Any clinical study seeks to achieve maximum results efficacy with minimal occurrence of side effects. However, side effects do happen. Regarding both common cold and headache, they are as well among the side effects reported for similar drugs.

Management 100

Management Side effects Patients Safety 100

European Pharmaceutical Review

NOVEMBER 24, 2023

About Tarlatamab According to the University Hospital Krems of the Karl Landsteiner University of Health Sciences (KL Krems), monoclonal antibody Tarlatamab leads the body’s T cells to small cell lung cancer cells to destroy them. Results from the trial were published in the New England Journal of Medicine.

Side effects 116

Side effects Patients Medicine Leads 116

Medgadget

FEBRUARY 16, 2023

Getting the correct dose of antidepressant drugs into the bloodstream is important to ensure efficacy and avoid side-effects. Antidepressant drugs can be very effective for those with depression, but getting the dose right is important. Too much can lead to some potentially serious side-effects.

Side effects 91

Side effects Patients Leads Medicine 91

Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Missteps can lead to hefty fines and reputational damage. Transparency in Messaging: Misleading claims can lead to public mistrust.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. Additionally, integrating offline and online experiencessuch as QR codes on packaging leading to mobile resourcesenhances the continuity of care.

Marketing 52

Marketing Patients Pharma Media 52

European Pharmaceutical Review

MARCH 10, 2023

Ocular suspensions and emulsions can deliver hydrophobic drugs, but may lead to blurred vision. Elements leading to a rational design of cyclodextrin-based formulations … Turning to innovative technology Looking to innovative technology solutions, nanotechnology-based carriers are gaining popularity, the review suggested.

Side effects 101

Side effects Management Leads Safety 101

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The post Leading speciality pharmacies in pharma appeared first on Pharmaceutical Technology. Value-based delivery models encourage providers to target costs, quality, and health outcomes.

Specialization 45

Specialization Leads Pharma Side effects 45

European Pharmaceutical Review

JANUARY 30, 2023

Ultimately, this can lead to a progressive decrease in mobility and other severe impairments. The organisation issued a revised opinion to minimise the risk of serious side effects with Janus kinase (JAK) inhibitors used to treat several chronic inflammatory disorders.

Side effects 96

Side effects Medicine Marketing Patients 96

pharmaphorum

OCTOBER 19, 2022

Left untreated, high levels of the amino acid become toxic to the brain and may lead to serious neurological and neuropsychological issues. PKU is a rare genetic disease that manifests at birth and is marked by an inability to break down phenylalanine (phe), an amino acid that is commonly found in many foods.

Side effects 98

Side effects Patients Sales Engineering 98

Pharmaceutical Technology

NOVEMBER 23, 2022

The mean adjusted annualised bleeding rate (ABR) for all bleeds declined by 54% in the seven to 18 months following infusion versus the six-month lead-in period on factor IX prophylactic replacement therapy. Additionally, 94% of subjects who received Hemgenix stopped prophylaxis usage and were free of prior routine prophylaxis treatment.

Food and Drug Administration 105

Food and Drug Administration FDA Side effects Food 105

PM360

JUNE 29, 2022

Among surveyed patients, nearly half (47%) couldn’t remember a single preventive migraine brand name, and the leading brand patients did recall— Topamax —is an older drug that was approved for migraine in 2004. Other influencing factors included more information on side effects (36%), drug cost (28%), and efficacy (28%).

Prescription 98

Prescription Patients Pharma Doctors 98