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QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication sideeffects. The posts that led to the highest engagement were around potential sideeffects. ” 2wo: “Try this.”
SGAs used to treat bipolar disorder are often effective at helping young patients’ mental health improve but can have significant sideeffects including elevated blood pressure and glucose, increased appetite, as well as weight gain.
Merck is acquiring Imago BioSciences, a clinical-stage biotech whose lead drug is in development for myelofibrosis and other blood cancers. The deal gives the pharmaceutical giant a small molecule that could provide an alternative to a class of drugs that introduce dangerous sideeffects.
Immunotherapy drugs like teclistamab can result in potentially fatal sideeffects, including CRS and immune cell-associated neurotoxicity syndrome (ICANS). The post Preventative approach could reduce immunotherapy sideeffects appeared first on European Pharmaceutical Review.
OPENING: TV is great at creating awareness, but it can also scare patients away if one of your sideeffects is “may lead to death.” ” I understand that DTC marketers are in love with TV even though it’s becoming less effective. .” Heart problems.
It’s more about weighing the benefit against the potential sideeffects. Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. TV spots are the number one way people learn about new pharma products.
Rapport Therapeutics’ lead program could offer more targeted epilepsy treatment compared to currently available anti-seizure medications, which introduce many sideeffects. The IPO will support plans to develop the oral small molecule in focal epilepsy as well as chronic pain and bipolar disorder.
One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a sideeffect and stay far away from the product. Any DTC marketer who believes it actually leads to new Rx’s is living in fantasyland. So all this begs the question; what in the hell are they doing?
Today patients and caregivers want to know more about the product’s sideeffects and cost, and they also want to hear from current patients. As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online.
That sideeffect can in turn lead to cardiac arrest. Failed dissolution of the capsules could cause patients to develop heightened potassium levels, also known as hyperkalemia, which can result in irregular heartbeat.
With the rise of AI technologies, we could see significant advancements in cancer treatment, making it more efficient and potentially leading to a cure. By analyzing vast amounts of data from medical records, laboratory tests and imaging scans, AI algorithms can provide a more precise diagnosis, which can lead to better treatment outcomes.
Some will lead to more online research, while others may not. Most of the media stories, however, leave out the possible drug sideeffects, which are serious. Will the target audience see this drug as a solution to losing weight and minimizing sideeffects?
DTC ads do NOT lead to unnecessary Rxs. 3hree: DTC marketing minimizes the sideeffects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s.
Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common sideeffects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.
The research showed that patients wanted to understand how the drug works and the potential sideeffects. Patients who experienced side one or more sideeffects were more likely to delay or stop treatment. HCPs want to understand their patients better as insurers require better patient outcomes.
First, there is the misinformation on the web, and second, there is a fear of drug sideeffects that are applied because of the drugs used to treat and prevent—the pandemic. Too much wrong information and advice can lead to poor decisions. It’s not easy to be an online health seeker today.
LEAD-IN: Yesterday I had a long talk with someone who has been in the industry for over 25 years. We should know by now that a TV commercial will not lead to a new Rx without going online to learn about drug sideeffects and costs. ” According to my WordPress stats, I have over 100 readers a day.
1ne: The value proposition of prescription drugs still outweighs potential sideeffects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. Here are things I believe are more realistic. I expect more companies to integrate more health monitors into wearable devices.
Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy sideeffects.” People want to know about product costs and, more importantly, product sideeffects. ” Can influencers persuade people to ask for Wegovy?
” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug sideeffects vs. efficacy.
Rather than mentioning the brand, we sent a Tweet with “learn about the sideeffects of new products to treat psoriasis,” which linked to a page within the product website on sideeffects. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx.
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. ads with increased frequency does not lead to more Rx’s; it leads to more people “turning off” the brand. Running T.V.
9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient. Additionally, when patients have low overall literacy skills but high verbal fluency, their verbal fluency can mask their inability to interpret written information.
These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.
CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about sideeffects and costs.
2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. While reports of pharma spending more on digital begin to circulate, TV is still the number one channel. So, where is the disconnect?
During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new sideeffect not listed in the label. It leads to clicks which leads to high advertising rates. I worked with a client on the launch of a new drug last year.
Peptide-based therapies are versatile, highly efficacious, and have a tolerable sideeffect profile. SsRNA virus peptide-derived molecules are attractive entities because they can mimic the structural features found in RNA-binding proteins.
However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. What we are seeing is that there is a direct correlation between TV ads for new treatments and website visitors. We also see a decline in trust in social media posts about branded prescription drugs.
This has abuse potential written all over it and could lead to more dangerous health problems. First, the problem of sleep apnea. Americans average 6.8 hours of sleep a night, and 40% of Americans get six hours or less. of people report unintentionally falling asleep during the day at least once in the preceding month.
They explained that cyclophosphamide “counteracts” graft vs. host disease (GVHD) , a serious sideeffect of transplantation. The outcomes seem to be very comparable to those of a fully matched donor,” remarked Dr Antonio Jimenez Jimenez , a lead investigator in the studies.
We discovered a way to shut down inflammation… in a patient with multiple sclerosis as well as in healthy patients,” stated lead author Thais Moreira, PhD, an assistant scientist at the Ann Romney Center for Neurologic Diseases at Brigham and Women’s Hospital and an instructor in Neurology at Harvard Medical School. “We
Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty sideeffects. Biogen concluded the key to effectiveness was giving patients a high-enough dose, but critics howled, with one calling the analysis “a post hoc dumpster dive operation.”
QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” ” OK, maybe not all of them are that bad but I would bet that 80% are really poor. There is a lot of blame to go around but these facts are still relevant today.
A new approach to potassium-channel openers for epilepsy Critically, XEN1101 combines the effectiveness of potassium-channel openers with the safety of more traditional drugs, stated study lead author and neurologist Dr Jacqueline French. After a year or more, about 11 percent had no seizures.
Used as a treatment for bipolar disorder and depression, lithium requires very accurate and sensitive dosing, with too little providing no therapeutic benefit but slightly too much potentially leading to unwanted side-effects. Another issue with the drug is the potential for poor patient compliance.
One leading proponent of the approach – South San Francisco’s Nkarta – has just reported new results from an early-stage trial of one of its CAR-NK therapies that will likely add to the enthusiasm for the field.
Psoriasis is a tricky disease to manage, as drawbacks and sideeffects loom with each and every type of treatment. Patients afflicted with psoriasis have a malfunctioning immune system that mistakenly attacks the body by overproducing skin cells, which leads to a build-up of scaly plaques. Sideeffects, front and centre.
While patients have the right to full disclosure, misinformation and scare tactics could lead to more deaths from COVID. The major concerns for hesitancy included worries over sideeffects and that the vaccine is too new. Also cited was a lack of trust in the government to ensure the vaccines’ safety and effectiveness.
Saphnelo is also being studied in a Phase III trial in lupus nephritis, where a person’s immune system targets the kidneys, eventually leading to kidney failure. In the five-patient report, mild cytokine release syndrome, a common sideeffect with CAR-Ts was observed, but the treatment was considered well tolerated.
Almost two billion dollars is a hell of an incentive but it could also lead to bad data and cutting corners. Whose is better at protecting us and which one has the least amount of sideeffects? The government also can acquire up to an additional 500 million doses. What happens if more than one vaccine is approved?
The antibody-drug conjugate (ADC) was turned down by NICE in draft guidance published earlier this year, leading to concerns of a disparity in access to the drug as the Scottish Medicines Consortium (SMC) had already cleared its use. NICE estimates that around 2,800 people are eligible for treatment with Piqray plus fulvestrant.
A new computer model has successfully simulated a clinical trial evaluating the efficacy of aducanumab and donanemab for Alzheimer’s disease (AD), establishing a gradual increase in dosage up to the maximum dose helps to minimise cognitive decline and limit sideeffects. .
“This is a highly effective compound that was well tolerated,” stated Dr Christie M. Ballantyne, Director of the Center for Metabolic Disease Prevention at Baylor College of Medicine in Houston and the study’s lead author. “MK-0616 MK-0616 could offer another potential option.
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