World of DTC Marketing

JULY 8, 2021

One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. Any DTC marketer who believes it actually leads to new Rx’s is living in fantasyland. So all this begs the question; what in the hell are they doing?

Side effects 297

Side effects Media Pharma Marketing 297

World of DTC Marketing

AUGUST 8, 2022

Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients. As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online.

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Side effects Media Marketing Doctors 226

Fierce Pharma

JUNE 25, 2024

That side effect can in turn lead to cardiac arrest. Failed dissolution of the capsules could cause patients to develop heightened potassium levels, also known as hyperkalemia, which can result in irregular heartbeat.

Side effects 199

Side effects Leads Medical Pharmaceutical 199

MedCity News

JANUARY 30, 2024

With the rise of AI technologies, we could see significant advancements in cancer treatment, making it more efficient and potentially leading to a cure. By analyzing vast amounts of data from medical records, laboratory tests and imaging scans, AI algorithms can provide a more precise diagnosis, which can lead to better treatment outcomes.

Side effects 325

Side effects Ethics Medical Patients 325

World of DTC Marketing

JUNE 20, 2022

Some will lead to more online research, while others may not. Most of the media stories, however, leave out the possible drug side effects, which are serious. Will the target audience see this drug as a solution to losing weight and minimizing side effects?

Pharma 210

Pharma Side effects Media Marketing 210

World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. HCPs want to understand their patients better as insurers require better patient outcomes.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. Too much wrong information and advice can lead to poor decisions. It’s not easy to be an online health seeker today.

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Side effects Media Doctors Patients 219

World of DTC Marketing

DECEMBER 3, 2021

LEAD-IN: Yesterday I had a long talk with someone who has been in the industry for over 25 years. We should know by now that a TV commercial will not lead to a new Rx without going online to learn about drug side effects and costs. ” According to my WordPress stats, I have over 100 readers a day.

Patients 259

Patients Side effects Transportation Leads 259

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. Here are things I believe are more realistic. I expect more companies to integrate more health monitors into wearable devices.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JANUARY 12, 2022

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. ” Can influencers persuade people to ask for Wegovy?

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. ads with increased frequency does not lead to more Rx’s; it leads to more people “turning off” the brand. Running T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

AUGUST 6, 2021

9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient. Additionally, when patients have low overall literacy skills but high verbal fluency, their verbal fluency can mask their inability to interpret written information.

Side effects 270

Side effects Patients Education Prescription 270

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

Patients 199

Patients Side effects Doctors Healthcare 199

World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

JANUARY 13, 2022

2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. While reports of pharma spending more on digital begin to circulate, TV is still the number one channel. So, where is the disconnect?

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

MAY 14, 2021

During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. It leads to clicks which leads to high advertising rates. I worked with a client on the launch of a new drug last year.

Pharma 194

Pharma Insurance Media Side effects 194

Pharmaceutical Technology

MAY 8, 2023

Peptide-based therapies are versatile, highly efficacious, and have a tolerable side effect profile. SsRNA virus peptide-derived molecules are attractive entities because they can mimic the structural features found in RNA-binding proteins.

Pharmaceutical 96

Pharmaceutical Leads Side effects Pharmaceutical products 96

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. What we are seeing is that there is a direct correlation between TV ads for new treatments and website visitors. We also see a decline in trust in social media posts about branded prescription drugs.

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Marketing Side effects Prescription Media 154

World of DTC Marketing

FEBRUARY 22, 2021

This has abuse potential written all over it and could lead to more dangerous health problems. First, the problem of sleep apnea. Americans average 6.8 hours of sleep a night, and 40% of Americans get six hours or less. of people report unintentionally falling asleep during the day at least once in the preceding month.

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Pharma Doctors Side effects Prescription 181

European Pharmaceutical Review

MAY 27, 2024

They explained that cyclophosphamide “counteracts” graft vs. host disease (GVHD) , a serious side effect of transplantation. The outcomes seem to be very comparable to those of a fully matched donor,” remarked Dr Antonio Jimenez Jimenez , a lead investigator in the studies.

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Side effects Leads Patients Pharmaceutical 111

European Pharmaceutical Review

MARCH 9, 2023

We discovered a way to shut down inflammation… in a patient with multiple sclerosis as well as in healthy patients,” stated lead author Thais Moreira, PhD, an assistant scientist at the Ann Romney Center for Neurologic Diseases at Brigham and Women’s Hospital and an instructor in Neurology at Harvard Medical School. “We

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Side effects Patients Leads Medical 145

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Biogen concluded the key to effectiveness was giving patients a high-enough dose, but critics howled, with one calling the analysis “a post hoc dumpster dive operation.”

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FDA Side effects Patients Doctors 187

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” ” OK, maybe not all of them are that bad but I would bet that 80% are really poor. There is a lot of blame to go around but these facts are still relevant today.

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Marketing Pharma Media Side effects 183

European Pharmaceutical Review

OCTOBER 9, 2023

A new approach to potassium-channel openers for epilepsy Critically, XEN1101 combines the effectiveness of potassium-channel openers with the safety of more traditional drugs, stated study lead author and neurologist Dr Jacqueline French. After a year or more, about 11 percent had no seizures.

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Side effects Recruitment Safety Medicine 110

Medgadget

AUGUST 29, 2022

Used as a treatment for bipolar disorder and depression, lithium requires very accurate and sensitive dosing, with too little providing no therapeutic benefit but slightly too much potentially leading to unwanted side-effects. Another issue with the drug is the potential for poor patient compliance.

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Side effects Electronics Medical Patients 115

pharmaphorum

DECEMBER 5, 2022

One leading proponent of the approach – South San Francisco’s Nkarta – has just reported new results from an early-stage trial of one of its CAR-NK therapies that will likely add to the enthusiasm for the field.

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Side effects Safety Patients Leads 98

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Patients afflicted with psoriasis have a malfunctioning immune system that mistakenly attacks the body by overproducing skin cells, which leads to a build-up of scaly plaques. Side effects, front and centre.

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Side effects Food and Drug Administration Patients Management 98

World of DTC Marketing

APRIL 15, 2021

While patients have the right to full disclosure, misinformation and scare tactics could lead to more deaths from COVID. The major concerns for hesitancy included worries over side effects and that the vaccine is too new. Also cited was a lack of trust in the government to ensure the vaccines’ safety and effectiveness.

Food and Drug Administration 203

Food and Drug Administration Government Safety Manufacturing 203

Pharmaceutical Technology

NOVEMBER 14, 2022

Saphnelo is also being studied in a Phase III trial in lupus nephritis, where a person’s immune system targets the kidneys, eventually leading to kidney failure. In the five-patient report, mild cytokine release syndrome, a common side effect with CAR-Ts was observed, but the treatment was considered well tolerated.

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Side effects Patients Manufacturing Safety 144

pharmaphorum

JULY 14, 2022

The antibody-drug conjugate (ADC) was turned down by NICE in draft guidance published earlier this year, leading to concerns of a disparity in access to the drug as the Scottish Medicines Consortium (SMC) had already cleared its use. NICE estimates that around 2,800 people are eligible for treatment with Piqray plus fulvestrant.

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Side effects Patients Medicine Government 104

World of DTC Marketing

JULY 22, 2020

Almost two billion dollars is a hell of an incentive but it could also lead to bad data and cutting corners. Whose is better at protecting us and which one has the least amount of side effects? The government also can acquire up to an additional 500 million doses. What happens if more than one vaccine is approved?

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Government Side effects Media Pharma 130

European Pharmaceutical Review

NOVEMBER 4, 2022

A new computer model has successfully simulated a clinical trial evaluating the efficacy of aducanumab and donanemab for Alzheimer’s disease (AD), establishing a gradual increase in dosage up to the maximum dose helps to minimise cognitive decline and limit side effects. .

Food and Drug Administration 105

Food and Drug Administration Side effects Food Patients 105

European Pharmaceutical Review

MARCH 8, 2023

“This is a highly effective compound that was well tolerated,” stated Dr Christie M. Ballantyne, Director of the Center for Metabolic Disease Prevention at Baylor College of Medicine in Houston and the study’s lead author. “MK-0616 MK-0616 could offer another potential option.

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Side effects Safety Medicine Patients 98