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Bayer christens $250M cell therapy 'launch facility' in Berkeley

Fierce Pharma

Now, as BlueRock Therapeutics advances its lead prospect, its parent company Bayer is ready to kick production into high gear. . | Despite the promise of cell therapies, manufacturing the personalized medicines at scale has been a limiting factor for many companies.

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Europe's CHMP turns down Apellis' pegcetacoplan appeal, endorses new drugs from Pfizer, ImmunoGen and Henlius

Fierce Pharma

Amid a parade of regulatory endorsements in Europe, Apellis Pharmaceuticals’ ophthalmology prospect pegcetacoplan has been left in the cold once again. This marks the third rejection this year for pegcetacoplan in Europe.

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B2B Sales Prospecting: What You Need To Know

Spotio

Business-to-business (B2B) prospecting is the pillar of lead generation. When prospecting for new business, the goal is to identify as many quality prospects as possible. However, B2B sales prospecting strategy is not as easy as it sounds. Also, 54%said getting more leads was a top objective as well.

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The Sales Pro’s Guide to Sales Prospecting

Integrity Solutions

Sales prospecting is vital to the success of any sales organization. Why Is Sales Prospecting More Important Than Ever? Meanwhile, sales teams are grappling with lower quality leads, prolonged sales cycles and generational shifts that are making selling more challenging. What is Sales Prospecting?

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. Personalization in Practice Once you’ve landed the meeting, a very effective way to differentiate yourself is to show prospects you value their time.

Sales 102
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Why hasn’t pharma embraced email marketing?

World of DTC Marketing

Using automation for email campaigns is one of the most efficient methods of communicating with prospective customers and followers who have a genuine interest in following the updates of a business or brand. With email automation tools, you don’t have to miss another opportunity to generate leads, sales, and revenue again.

Marketing 289
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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! We bring the science—proven tactics, strategies, and methods that really work.