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A scientific approach to irrational consumer choices

World of DTC Marketing

.” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? ” Uh…no. ” Uh…no. Is this true for all advertised drugs?

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Leading speciality pharmacies in pharma

Pharmaceutical Technology

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Speciality pharmacies provide comprehensive medications for individuals with serious medical conditions requiring complex treatments, including cancer, cystic fibrosis, haemophilia, hepatitis, HIV, and others.

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Choosing the Right Pharmaceutical Marketing Company: Strategies for Pharma Success

Pharma Marketing Network

With their specialized expertise, they understand the complex regulatory environment and can craft campaigns that resonate with your target audience while staying compliant. Industry Experience and Proven Track Record Does the company specialize in pharmaceutical marketing, or is healthcare just one of many industries they serve?

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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise.

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prescription drugs with high misuse potential. Patient Frustration and Delayed Care Delays in treatment due to prior authorization can lead to worsened health outcomes, especially when dealing with chronic or progressive conditions. Differences in criteria for prior authorization can lead to confusion and unnecessary delays.

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Leading pharmaceutical wholesalers

Pharmaceutical Technology

Wholesalers can be either full-line wholesalers, who purchase the complete product line of a company, or specialised companies, which purchase speciality drugs to sell to clinics and hospitals. The post Leading pharmaceutical wholesalers appeared first on Pharmaceutical Technology. GDP and GMP advisory.

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What’s in a name? Trademarking COVID-19 solutions

Clarivate

pharmaceuticals require some special considerations.?Ultimately, Ultimately, their goal is to make sure they are uncovering any similar names that might lead to prescription errors, because otherwise, somebody could get the wrong medicine. “It