World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JANUARY 12, 2022

People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.”

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Marketing Pharma Side effects Media 192

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. 9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient. Nearly 36 percent of adults in the U.S.

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Side effects Patients Education Prescription 270

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. According to the CDC, prescription drug use increases with age, from 18.0% of children under age 12 to 85.0%

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Media Pharma Side effects Physicians 238

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 So, where is the disconnect?

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Pharma Side effects Prescription Doctors 217

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise.

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Marketing Side effects Prescription Media 154

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

Patients 199

Patients Side effects Doctors Healthcare 199

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC.

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Pharma Doctors Side effects Prescription 181

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

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Pharma Management Marketing Prescription 52

World of DTC Marketing

APRIL 15, 2021

While patients have the right to full disclosure, misinformation and scare tactics could lead to more deaths from COVID. The major concerns for hesitancy included worries over side effects and that the vaccine is too new. Also cited was a lack of trust in the government to ensure the vaccines’ safety and effectiveness.

Food and Drug Administration 203

Food and Drug Administration Government Safety Manufacturing 203

World of DTC Marketing

MARCH 19, 2021

There are many reasons why people don’t take their medications, including cost and medication side effects but that’s only part of the picture. This results in 20% to 30% of prescriptions for chronic medical conditions never being filled, and at least half of these medications not being taken as prescribed.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Patient education and medication adverse effect counselling. Prescription refill and renewal. The post Leading speciality pharmacies in pharma appeared first on Pharmaceutical Technology.

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Specialization Leads Pharma Side effects 45

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. This means that hyper-metabolisers would need their dosage to be increased to achieve the desired effect. A focus needs to be placed on ensuring that therapeutics are not only effective, but also safe for patients.

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Side effects Medical Prescription Patients 98

PM360

MAY 21, 2024

From there, doctors can discuss symptoms and explore testing options that can lead to a faster diagnosis. Additionally, delivering content about screenings to patients when they’re already in a healthcare state of mind can lead to better health outcomes.

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Patients Prescription Side effects Doctors 52

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

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Marketing Pharma Leads Education 52

Pharmaceutical Technology

NOVEMBER 1, 2022

Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems. Israeli company Taliaz’s tool, named Predictix, uses AI and EHR data to improve mental health prescription services. intervention) was the “cause” of an effect.

Electronics 111

Electronics Prescription Healthcare Healthcare 111

Legacy MEDSearch

JUNE 15, 2023

The Cala kIQ System with TAPS therapy offers a non-invasive, non-pharmacologic solution with minimal side effects. Founded in 2014, the company is headquartered in the San Francisco Bay Area and backed by leading investors in both healthcare and technology.

Patients 98

Patients Recruitment Management Pharmacology 98

Contrarian Sales Techniques

JULY 12, 2024

What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. The New Philosophy From that day on, Dr. Reyes became a leading advocate for generics in Harmony Springs. Dr. Reyes decided to delve deeper.

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Doctors Side effects Medical Patients 52

Pharmaceutical Technology

MAY 25, 2023

Lower levels of medication adherence are associated with increased rates of hospital admissions and can lead to poorer health outcomes and increased health system costs. The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant.

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Medicine Side effects Healthcare Provider Medical 52

Celeritas

MARCH 3, 2023

Predictive : future trends based on past trends Prescriptive : what to do based on the current situation and future likelihoods. Because drugs aren’t personalized, they often have irregular side effects. A highly accurate way to prescribe drugs could be made possible by prescriptive analytics.

Food 98

Food Training Management Prescription 98

LEVO Health

JULY 15, 2024

Given their effectiveness, GLP-1 medications have gained popularity, leading to a surge in market demand. Here’s how: Enhance Patient Engagement Engaging patients effectively is key to building a successful GLP-1 program. These medications work by mimicking the GLP-1 hormone, which helps regulate appetite and blood sugar levels.

Marketing 52

Marketing Side effects Education Medical 52

PM360

OCTOBER 22, 2024

The barriers patients experience in accessing treatment: The journey to therapy can go well beyond a doctor’s appointment and a prescription. Insurers may require prior authorization or step therapy before approving the preferred prescription. Patients may need to travel to specialists or undergo pre-treatment tests.

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Side effects Patients Healthcare Healthcare 52

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS.

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FDA Food and Drug Administration Physicians Side effects 98

PM360

AUGUST 9, 2022

Accordingly, multiple reasons for subpar patient adherence are gaining attention, including fear of side effects, lack of medical understanding, or even financial limitations.

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Medical Patients Electronics Healthcare 105

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Education Medical Patients Media 89

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. However, the result of non-adherence is consistent.

Patients 52

Patients Pharma Side effects Education 52

Quantified

APRIL 18, 2022

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.

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Sales Pharma Pharma sales reps Medicine 52

PM360

SEPTEMBER 30, 2024

Understanding how HCPs weigh these factors to make treatment and practice management decisions will lead to a product commercialization strategy that will naturally lead to prescriptions, but it is also vital to designing effective program packaging, ensuring the right patient services are in place, and ensuring optimal access.

Side effects 52

Side effects Marketing Patients Specialization 52

Silver Line CRM

NOVEMBER 11, 2020

What data integration and effective measurement looks like in action is a consolidated dashboard outlining marketing efforts so you can see your ROI in real-time. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Another is managing side effects. Things like: Media spend.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

OCTOBER 22, 2024

They become supportive extensions of the brand that work on a personalized level with patients and care teams, from the moment the prescription is written to other important points along the treatment journey. Even straightforward interactions like the initial prescription can be cluttered with unnecessary overlap and misalignment.

Patients 59

Patients Healthcare Provider Pharma Prescription 59

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe.

Healthcare 98

Healthcare Healthcare Safety Electronics 98

Referral MD

JULY 10, 2023

They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions. Additionally, as technology advances, the capabilities of chatbots will likely expand, leading to even higher patient satisfaction.

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Patients Healthcare Healthcare Healthcare Provider 59

Pharmaceutical Representative Training

JUNE 22, 2024

Technological advancements, shifting market dynamics, and updated regulations are leading to significant changes within the pharmaceutical industry. Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Strong interpersonal skills and the ability to establish rapport are crucial.

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Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52