World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

MARCH 22, 2021

Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. For some reason, DTC marketers feel that increased frequency will lead to new Rx’s; it won’t, and it doesn’t. Nobody is going to decide to try a new prescription drug without first doing more research.

Media 261

Media Pharma Prescription Healthcare 261

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. 9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient. Nearly 36 percent of adults in the U.S.

Side effects 270

Side effects Patients Education Prescription 270

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.”

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

FDA 234

FDA Insurance Prescription Medicine 234

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. Patient verification. Drug information . Elderly care.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Why are DTC TV ads continually repeated even though research shows that oversaturation leads to decreased ROI? Is it because the DTC team and agency believe it will lead to more Rxs? In our REAL world, that isn’t the way it happens.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

JUNE 20, 2022

Some will lead to more online research, while others may not. Pharma is different in many ways, but treating prescription drugs as “just another product” for TV is a waste of money. Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx.

Pharma 210

Pharma Side effects Media Marketing 210

World of DTC Marketing

SEPTEMBER 7, 2021

Politico reported Thursday that in recent private discussions with lawmakers, pharmaceutical lobbyists have explicitly invoked the industry’s role in the rapid development of coronavirus vaccines as an argument against proposed fixes for out-of-control prescription drug costs and other regulations. Bernie Sanders (I-Vt.),

Government 209

Government Prescription Healthcare Healthcare 209

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Prescription Marketing Pharmaceutical Doctors 52

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online.

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Side effects Media Marketing Doctors 226

PM360

DECEMBER 20, 2024

Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans. Additionally, with high-deductible health plans (HDHPs) becoming more common, many patients report financial stress, postponing care, and skipping prescription refills to avoid unexpected costs.

Patients 52

Patients Prescription Retail Insurance 52

World of DTC Marketing

MAY 7, 2021

Though Facebook does not offer advertisers categories that explicitly identify people’s health conditions, The Markup identified dozens of ads for prescription pharmaceuticals targeted at people with “interests” in topics like “bourbon,” “oxygen,” and “Diabetes mellitus awareness.”.

Media 283

Media Prescription Marketing Pharma 283

pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

Prescription 138

Prescription Sales Distribution Doctors 138

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise.

Marketing 154

Marketing Side effects Prescription Media 154

World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. There are several things going on here. 1ne: Pharma companies are forcing out older, experienced employees. 2wo: Talented marketing people don’t want to work in pharma because of the culture.

Pharma 253

Pharma Prescription Recruitment Marketing 253

World of DTC Marketing

MARCH 4, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a leading driver of health care costs. Should pharma promote wellness as well as prescription drugs on their websites? Should insurers charge obese customers more money in premiums?

Insurance 197

Insurance Prescription Leads Pharma 197

World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 So, where is the disconnect?

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

MARCH 11, 2022

However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise. Even patients will still line up if a prescription drug shows promise.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

Pharma Marketing Network

FEBRUARY 27, 2025

Drive prescription intent by educating HCPs about the latest drug advancements. Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content.

Pharma 52

Pharma Marketing Prescription Education 52

World of DTC Marketing

JANUARY 12, 2022

People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?” The answer is “maybe.”

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. As the NY Times reported , obesity is the leading cause of mortality in the United States. Are prescription drugs priced too high? Obesity costs the nation $1.72 trillion every year.

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

MARCH 8, 2021

The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks. Forget the fact that prescription drugs only account for $.10 10 of every healthcare dollar spent and that hospital chains are raking in cash with PBM’s and insurers we love to place blame.

Healthcare 310

Healthcare Healthcare Insurance Media 310

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

Management 52

Management Pharma Marketing Prescription 52

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

OCTOBER 22, 2020

Pharma’s own internal processes and endless meetings are slowly draining the life out of employees and lead to a culture where people are promoted to navigate the system rather than help people. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

Management 207

Management Pharma Patients Healthcare 207

World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend. percent of U.S.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

World of DTC Marketing

JUNE 18, 2021

This report is going to lead to more calls to limit DTC advertising. INSIGHT: The most advertised drugs are the ones that appeal to the largest audiences, and seniors take and need more prescription drugs. Do DTC ads lead to increased patient knowledge of chronic health issues?

Government 187

Government Manufacturing Prescription Leads 187

World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 leading to an almost $1.4 According to Reuters “drugmakers hiked U.S. billion, a U.S. group that reviews the value of medicines said on Tuesday. billion increase in U.S.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

World of DTC Marketing

FEBRUARY 3, 2021

At the end of last year, I worked with a leading cancer company on a test program that involved an email program. The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.”

Pharma 187

Pharma Patients Management Prescription 187

World of DTC Marketing

JANUARY 18, 2022

According to the CDC, prescription drug use increases with age, from 18.0% It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. Tik-Tok and Instagram are getting a lot of buzz, but that’s with a much younger demographic audience. of children under age 12 to 85.0%

Media 238

Media Pharma Side effects Physicians 238

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical Technology has listed some of the leading wholesalers of pharmaceutical products based on its intel, insights, and decades of experience in the sector. The post Leading pharmaceutical wholesalers appeared first on Pharmaceutical Technology. GDP and GMP advisory. Temperature control facilities and supply solutions.

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Leads Pharmaceutical Customer Relationship Management Retail 52

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There is a path between awareness and asking for/receiving an Rx. It’s not.

Prescription 164

Prescription Marketing Pharma Medical 164

Pharma Marketing Network

MARCH 8, 2025

Google and Social Media Policies for Pharma Ads No direct prescription drug promotions without certification. Landing pages must align with ad content misleading claims can lead to account suspension. Cost per Acquisition (CPA): Measures ad efficiency in driving leads. No targeting based on sensitive medical conditions (e.g.,

Pharma 59

Pharma Education Media Networking 59

Pharma Marketing Network

FEBRUARY 17, 2025

Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Can they measure ROI, prescription lift, and HCP engagement effectively? increased HCP engagement, prescription growth, or improved patient adherence).

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

Referral MD

DECEMBER 9, 2024

Prescription drugs with high misuse potential. Patient Frustration and Delayed Care Delays in treatment due to prior authorization can lead to worsened health outcomes, especially when dealing with chronic or progressive conditions. Differences in criteria for prior authorization can lead to confusion and unnecessary delays.

Healthcare 69

Healthcare Healthcare Insurance Healthcare Provider 69