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What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharmareps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.
The findings presented here are based on pharmasalesrep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical salesreps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face?
Once you know how they’re using the technology to empower their salesreps, it’s easy to see why companies are reporting sales performance increases of more than 20%. How Artificial Intelligence Amplifies the Benefits of PharmaRep Role-Play The role of the pharmasalesrep is clearly evolving.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharmasalesreps?
Pharmaceutical sales have changed. A decade ago, pharmareps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.
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