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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

The IE concept means rethinking how we look at a reps’ field productivity. The concept of IE leads us to rethink the way we think about a reps’ productivity in the field as well as share of voice. Veeva is a leading provider of cloud solutions and consulting services to the global life sciences industry. About Veeva.

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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

To maximize audience engagement, pharma brands should create peer-reviewed research summaries highlighting key findings from clinical trials, webinars and virtual conferences featuring leading medical experts discussing treatment advancements, and interactive case studies that allow HCPs to apply knowledge in real-world scenarios.

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How to Thrive in Pharma Digital Marketing

Pharma Marketing Network

Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. Teams that prioritize innovation, compliance, and data will not just survivethey will lead.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

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Statistical Evidence of the Value of Practice for Pharma Sales

Quantified

Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . But what about practice? Apparently not. Manager Time.

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How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Veeva

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face? About Veeva.

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How to Boost Pharma Sales AI Training with AI Insights

Quantified

Periodic observation, coaching sessions, client feedback, and role-play exercises often fail to explain why some pharma reps consistently meet and exceed management expectations while other equally knowledgeable reps do not. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.