Pharma Marketing Network
APRIL 9, 2025
Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. Teams that prioritize innovation, compliance, and data will not just survivethey will lead.
Veeva
APRIL 7, 2022
The IE concept means rethinking how we look at a reps’ field productivity. The concept of IE leads us to rethink the way we think about a reps’ productivity in the field as well as share of voice. Veeva is a leading provider of cloud solutions and consulting services to the global life sciences industry. About Veeva.
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Pharma Marketing Network
MARCH 19, 2025
To maximize audience engagement, pharma brands should create peer-reviewed research summaries highlighting key findings from clinical trials, webinars and virtual conferences featuring leading medical experts discussing treatment advancements, and interactive case studies that allow HCPs to apply knowledge in real-world scenarios.
Pharmaceutical Representative Training
JANUARY 11, 2021
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.
Quantified
NOVEMBER 17, 2022
Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . But what about practice? Apparently not. Manager Time.
PM360
OCTOBER 8, 2024
First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.
Veeva
AUGUST 22, 2021
The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face? About Veeva.
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