MedCity News

JUNE 15, 2023

His choice will hopefully help Americans better understand the benefits of hospice and lead to discussions with providers and loved ones about desired goals of care when approaching the end of life. It remains important for policymakers to take steps to protect and expand access to this specialized care. population. population.

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Evolve Your Success

JUNE 19, 2024

Learn how a serendipitous summer with a host family in Colorado pivoted his career aspirations towards medical sales, leading to impactful roles with industry giants like Smith & Nephew. Finally, delve into the entrepreneurial spirit that drives Josh’s success.

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MedCity News

OCTOBER 5, 2023

What’s driving the maternal mental health crisis CDC research shows that about 1 in 8 women experience postpartum depression symptoms and the rate of depression diagnosis at delivery is continuously increasing – with mental health related issues factoring into some of the leading causes of maternal mortality.

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PM360

OCTOBER 31, 2024

[Cedar Knolls, 10/29/2024] — A recent study conducted by PURE , the industry’s premier benchmark for evaluating patient support programs (PSPs), has named the best-in-class PSPs across key therapeutic areas. The PURE study evaluates key factors such as patient and HCP satisfaction, program utilization, and the evolving needs of PSPs.

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PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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InCrowd

APRIL 7, 2025

But between long shifts, continuing education, and patient care, theres often little time left to focus on something equally important: your financial future. InCrowd specializes in short, paid surveys designed for healthcare professionals. Regular contributions, no matter how small, can lead to big results over time.

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Infuse Medical

MAY 2, 2024

In the healthcare Operations field, achieving the best possible patient outcomes is paramount. This means ensuring patients not only understand their diagnosis but are also empowered to participate actively in their treatment plan. It utilizes computer-generated simulations to create realistic and interactive environments.

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Pharma Marketing Network

MARCH 19, 2025

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.

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Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. Patient Safety Prior authorization protects patients by: Verifying that prescribed medications or treatments are safe. Identify more cost-effective alternatives.

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World of DTC Marketing

DECEMBER 2, 2021

.” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? ” Uh…no. ” Uh…no. Is this true for all advertised drugs?

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LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.

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World of DTC Marketing

AUGUST 25, 2020

grossly misrepresented data about a therapy,” said Dr. Walid Gellad, who leads the Center for Pharmaceutical Policy and Prescribing at the University of Pittsburgh. s commissioner, went so far as to suggest that the plasma therapy could save the lives of 35 out of every 100 coronavirus patients who took it.

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Evolve Your Success

AUGUST 28, 2024

Dr. Badia’s journey from his immigrant roots to becoming a leading medical practitioner in Miami is truly inspiring. Learn how a childhood experience with his grandmother’s rheumatoid arthritis ignited his passion for hand surgery, leading to his extensive training at N.Y.U. and a transformative fellowship in Pittsburgh.

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Evolve Your Success

FEBRUARY 13, 2024

In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. . What drew me to the diagnostic side was the ability to play a bit more of a role on the front end for the patient.

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Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Tailoring your message to highlight these points can attract more qualified leads.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings.

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Pharma Marketing Network

FEBRUARY 17, 2025

In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients.

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Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Patients and healthcare providers are more reliant on online information than ever before.

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PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

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pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

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LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. Healthcare professionals need to understand and follow patient privacy laws, specifically HIPAA regulations.

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Evolve Your Success

MARCH 12, 2025

Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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European Pharmaceutical Review

FEBRUARY 21, 2023

They are there to do a job and ultimately to keep patients safe. How do you see the evolution of cannabis-based medicines, particularly when it comes to the ‘specials’ or fully licensed drug routes? We are already seeing rapid growth in the UK ‘specials’ market for a variety of conditions, with some very positive patient outcomes.

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Pharma Marketing Network

APRIL 9, 2025

Face-to-face HCP visits dwindled, patients turned to search engines for symptom answers, and telehealth became the norm. Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support. Pharma brands were forced to adapt rapidly. Now, there’s no turning back.

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Pharma Marketing Network

APRIL 3, 2025

A Facebook lead might cost half as much as one from Google Search, but is it of the same quality? Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. This ensures your CRM or analytics tool recognizes each leads origin, enabling accurate attribution. The takeaway?

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Pharmaceutical Technology

MAY 18, 2023

Within the 14-page document , published by an EMA special task force, are 10 recommendations of best practices that “marketing authorisation holders, wholesalers, distributors, and manufacturers can consider adopting to ensure continuity of medicinal product supply and reduce the impact of shortages”.

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PM360

JUNE 30, 2022

Now, the two companies will unite their full suite of advisory, medical, marketing, communications, and patient and stakeholder engagement services to create a new organization called Inizio. The unit will specialize in medical communications, medical affairs, real-world evidence, and outcomes research.

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Pharma Marketing Network

NOVEMBER 7, 2024

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Example: Instead of “Learn About Our New Drug,” try “New Pain Relief Option for Your Patients.” Tools like automated drip campaigns can nurture leads over time, keeping your brand top-of-mind.

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Referral MD

JUNE 28, 2024

Patient referrals play a crucial role in the healthcare system, allowing for the seamless transfer of patients between healthcare providers while ensuring continuity of care. Closing the referral loop is essential in optimizing the patient referral process and improving patient outcomes.

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Referral MD

JUNE 28, 2024

Patient referrals play a crucial role in the healthcare system, allowing for the seamless transfer of patients between healthcare providers while ensuring continuity of care. Closing the referral loop is essential in optimizing the patient referral process and improving patient outcomes.

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Evolve Your Success

JULY 17, 2024

Sam Cooper, the senior district Sales Manager for InMode, joins us to share his remarkable journey from copier sales to becoming a leading figure in the aesthetic medical sales industry. Meet the guest: Sam Cooper is an accomplished professional in the medical device industry, specializing in the aesthetics sector.

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Pharma Marketing Network

APRIL 16, 2025

Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist. Meanwhile, patients seek understandable, empathetic informationoften outside of the prescribing conversation.

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Medico Reach

JUNE 29, 2022

The company specializes in many different areas of the healthcare sector, such as biotech, pharma, etc. The company follows a global strategy to conduct high-end research and help improve patient outcomes. via their industry-leading illustration technology and analytics. However, searching for one online can be overwhelming.

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Pharmaceutical Technology

MAY 24, 2023

The ability to modify or introduce genetic material in human cells in such a precise and patient-centered manner clearly constitutes a breakthrough in personalized medicine. Allogeneic therapies begin with healthy donor samples to develop the eventual therapeutic product which can be administered to multiple patients.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients.

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