World of DTC Marketing

AUGUST 8, 2022

Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes. What can we learn from this?

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Side effects Media Marketing Doctors 226

Fierce Pharma

JUNE 25, 2024

While patients with low potassium often need medication to boost levels of the electrolyte in the body, too much of a good thing can cause serious health concerns. Failed dissolution of the capsules could cause patients to develop heightened potassium levels, also known as hyperkalemia, which can result in irregular heartbeat.

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Side effects Leads Medical Pharmaceutical 204

World of DTC Marketing

JULY 8, 2021

.” Then there is a spot for a drug for cancer patients that has a forgettable name. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. So all this begs the question; what in the hell are they doing?

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Side effects Media Pharma Marketing 297

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

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Patients Side effects Doctors Healthcare 199

World of DTC Marketing

JUNE 20, 2022

In addition, the patient journey is different for each product category and audience. Some will lead to more online research, while others may not. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Marketers need to know how and why patients went on therapy.

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Pharma Side effects Media Prescription 210

World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.”

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

AUGUST 6, 2021

A number of factors impact health literacy, including a patient’s receipt of appropriate written health communication materials, ability to accurately interpret written health-related information, and communication with providers. For example, such communication barriers have been associated with patients being more likely to be hospitalized.

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Side effects Education Patients Prescription 270

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. The MS market is a great example. Running T.V.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

OCTOBER 11, 2021

SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 6ix: Data is crucial even to patients.

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Side effects Media Doctors Patients 219

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. Time and time again, I’ve found, in research talking with patients, that they want a lot more information before they ask for a new drug. 2wo : Content shouldn’t be stagnant.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy.

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JANUARY 12, 2022

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. ” Can influencers persuade people to ask for Wegovy?

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Marketing Pharma Side effects Media 192

European Pharmaceutical Review

DECEMBER 18, 2023

After eight weeks of treatment, patients’ depression severity scores dropped by an average of 19.1 Treatment-related side effects included nausea and headache but were generally mild. “As The post Psilocybin-assisted therapy reduces depressive symptoms in cancer patients appeared first on European Pharmaceutical Review.

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Food and Drug Administration Patients Side effects Safety 116

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Knopman, a Mayo Clinic neurologist who treats Alzheimer’s patients and is a member of the FDA advisory committee. Washington Post.

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FDA Side effects Patients Doctors 187

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. First, the problem of sleep apnea. This DTC is an embaressment.

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

MAY 14, 2021

During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. It leads to clicks which leads to high advertising rates. Every pharma CEO should require that every employee has a KRA on focusing on patients.

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Pharma Insurance Media Side effects 194

MedCity News

JANUARY 30, 2024

With the rise of AI technologies, we could see significant advancements in cancer treatment, making it more efficient and potentially leading to a cure. By catching the disease early, patients have a higher chance of receiving successful treatment, and the cost of treatment can be significantly reduced.

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Side effects Ethics Medical Patients 125

World of DTC Marketing

AUGUST 25, 2021

MS patients are often more willing to try new treatments but are very wary of quality of life issues. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. Market research needs to step it up and give you qualitative insights into how patients respond to your DTC.

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Marketing Side effects Prescription Media 154

European Pharmaceutical Review

MAY 27, 2024

Repurposing cyclophosphamide may enable more patients with high-risk blood cancers to receive transplanted stem cells from unrelated, partially matched donors, new research suggests. The study is assessing patients treated with cyclophosphamide and peripheral blood stem cell (PBSC) transplantation.

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Side effects Leads Patients Pharmaceutical 111

European Pharmaceutical Review

MARCH 9, 2023

A pilot study has demonstrated that a nasal version of the drug Foralumab, an anti-CD3 monoclonal antibody suppressed the inflammatory T cell response and decreased lung inflammation in patients with COVID-19. Foralumab’s immune modulating response In 2020, Moreira researched how Foralumab modulates the immune response to reduce inflammation.

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Side effects Patients Leads Medical 145

European Pharmaceutical Review

OCTOBER 21, 2022

Clinical trial results presented at the US IDWeek conference, revealed a three-dose series of the HEPLISAV-B vaccine prevents hepatitis B virus (HBV) in HIV patients not previously vaccinated against or infected with the virus. A breakdown of the data showed: HbsAb levels were greater than 1000mIU/ml in 88 percent of patients.

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Patients Food and Drug Administration Side effects Food 96

PM360

JULY 13, 2023

“People adhere to medicines at a scale that should bewilder everyone in healthcare,” exclaims Grace Lomax, Clinical Director of Patient Connect , part of Clarivate. Little wonder 70% of patients with hypertension remain hypertensive and therefore at risk of myocardial infarctions (MIs) and cerebrovascular accidents.

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Patients Education Medical Side effects 98

European Pharmaceutical Review

JUNE 5, 2023

Ninety-four percent of advanced stage (3 or 4) classic Hodgkin lymphoma patients treated with nivolumab, a PD-1 checkpoint inhibitor plus AVD chemotherapy (N-AVD) had one-year progression-free survival (PFS), according to Phase III trial results. Then 487 were part of the BV-AVD group.

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Patients Side effects Healthcare Healthcare 98

European Pharmaceutical Review

JULY 5, 2022

The availability of oral chemotherapy treatments would provide stomach cancer patients with the option of more efficacious drugs with improved tolerability in a more convenient dosage format” The poor clinical outcomes of stomach cancer make it a key target for drug development. New hope for stomach cancer patients.

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Patients Food and Drug Administration Side effects Safety 104

European Pharmaceutical Review

OCTOBER 9, 2023

A new drug, part of a class of chemicals called potassium-channel openers, has demonstrated potential in offering relief to patients with focal epilepsy. Comparatively, patients given a placebo had on average 18 percent fewer seizures during the treatment phase of the trial, which lasted eight weeks.

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Side effects Recruitment Safety Medicine 110

Pharmaceutical Technology

NOVEMBER 14, 2022

In September, a group from Friedrich Alexander University Erlangen-Nuremberg reported that five patients with lupus achieved remission after an infusion of autologous chimeric antigen receptor (CAR)-T cells led to a deep depletion of B cells. All five patients achieved remission after three months.

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Side effects Patients Manufacturing Safety 144

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Medicatio n adherence can hav e a more direct impact on patient outcomes than the specific treatment. Americans are not healthy. Then there is health literacy.

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Healthcare Healthcare Side effects Medical 143

European Pharmaceutical Review

NOVEMBER 24, 2023

Amgen’s new immunotherapeutic agent Tarlatamab has been shown in a Phase II trial to provide sustained anti-tumour activity in 40 percent of the small cell lung cancer patients. The international DeLLphi-301study was investigated as a new anti-cancer treatment option for patients previously considered to be beyond treatment.

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Side effects Patients Medicine Leads 116

Medgadget

AUGUST 29, 2022

Used as a treatment for bipolar disorder and depression, lithium requires very accurate and sensitive dosing, with too little providing no therapeutic benefit but slightly too much potentially leading to unwanted side-effects. Another issue with the drug is the potential for poor patient compliance.

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Side effects Electronics Medical Patients 115

World of DTC Marketing

APRIL 15, 2021

While patients have the right to full disclosure, misinformation and scare tactics could lead to more deaths from COVID. The major concerns for hesitancy included worries over side effects and that the vaccine is too new. Also cited was a lack of trust in the government to ensure the vaccines’ safety and effectiveness.

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Food and Drug Administration Government Safety Manufacturing 203

European Pharmaceutical Review

NOVEMBER 4, 2022

A new computer model has successfully simulated a clinical trial evaluating the efficacy of aducanumab and donanemab for Alzheimer’s disease (AD), establishing a gradual increase in dosage up to the maximum dose helps to minimise cognitive decline and limit side effects. . We’ve shown that this type of model can work.

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Food and Drug Administration Side effects Food Patients 105

European Pharmaceutical Review

OCTOBER 7, 2024

New results from a first-of-its-kind study reports that a CAR-T cell therapy provided similar efficacy and safety to relapsed or refractory multiple myeloma patients administered with the treatment in clinical trials. Furthermore, 70 percent of these patients had a complete response.

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Food and Drug Administration Side effects FDA Patients 105

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. But two new non-steroidal topicals were introduced this year — Dermavant Science’s Vtama and Arcutis Biotherapeutics’ Zoryve — and each one solves a long-time problem plaguing millions of psoriasis patients.

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Side effects Food and Drug Administration Patients Management 94