Leads Patients Retail 
PM360
DECEMBER 20, 2024
After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Patients with low incomes are especially vulnerable.
World of DTC Marketing
OCTOBER 25, 2021
This could lead to an evolution in urgent care centers, but it will require disruptive thinking. Patients have wanted this for a long time. In my opinion, these total urgent care centers will be springing up throughout the US and could even be branded under retailers like Wal*Mart or Target. Where does pharma fit in?
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Pharmaceutical Technology
SEPTEMBER 7, 2022
Increasing diagnosis of chronic diseases is expected to lead to fast growth in retail pharmacies. The rising incidence of long-standing diseases such as hypertension, diabetes, cardiovascular diseases, and cancer requires prolonged medication and, thus, drives the growth and need for retail pharmacies in the market.
World of DTC Marketing
NOVEMBER 10, 2020
I spoke to some retail pharmacists, and they all said they dread the chaos that is sure to follow once a vaccine is approved, even if it goes to older patients first. The media knows this, and they also know COVID stories get clicks, which leads to more ad revenue. It’s a never-ending cycle. It’s sad, really.
World of DTC Marketing
AUGUST 16, 2022
A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” It leads to a lack of accountability. A leading Epidemiologist told me that several of his Type 2 diabetic patients are in denial about the condition even though Type 2 diabetes can ravage the body.
World of DTC Marketing
AUGUST 12, 2022
In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. First, let’s clarify how the bill saves taxpayers billions.
World of DTC Marketing
MARCH 5, 2022
Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. Being social and ous can also lead to more loneliness later.
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