MedCity News

JULY 1, 2022

Nearly half of health systems and physician groups in the U.S. It also found that most healthcare organizations’ revenue cycle or billing departments are struggling with labor shortages, leading operational inefficiencies and negative patient billing experiences.

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Physicians Healthcare Healthcare Leads 246

World of DTC Marketing

SEPTEMBER 18, 2020

IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. This is an opportunity to make a difference.

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Physicians Patients Engineering Doctors 259

World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

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Patients FDA Doctors Physicians 200

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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Side effects Patients Insurance Doctors 194

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option. DTC ads raise awareness around health conditions.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

Authentic Influence Group

AUGUST 26, 2021

If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” Building trust encourages more honesty from patients. A quick preview of what we discussed. “If

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Doctors Patients Physicians Consulting 130

World of DTC Marketing

OCTOBER 25, 2021

This could lead to an evolution in urgent care centers, but it will require disruptive thinking. In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. Patients have wanted this for a long time.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. The MS market is a great example. DTC managers are often surprised by the results. Running T.V.

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Prescription Side effects Marketing Pharma 266

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. Its simple: Digital patient intake forms. They streamline the process of collecting essential patient information by automating data entry. What is Digital Patient Intake?

Healthcare 52

Healthcare Healthcare Patients Electronics 52

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Media Pharma Side effects Physicians 238

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Level 3: External review by an impartial physician.

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Healthcare Healthcare Insurance Healthcare Provider 73

PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. highlighting the urgent need for improving patient outcomes in the country. highlighting the urgent need for improving patient outcomes in the country.

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Physicians Patients Healthcare Provider Healthcare 59

MedCity News

OCTOBER 5, 2023

What’s driving the maternal mental health crisis CDC research shows that about 1 in 8 women experience postpartum depression symptoms and the rate of depression diagnosis at delivery is continuously increasing – with mental health related issues factoring into some of the leading causes of maternal mortality.

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Training Healthcare Healthcare Insurance 312

MedCity News

JULY 27, 2023

Current applications Today, there is an escalated appetite to address emerging procedures because they offer an opportunity for device makers – and physicians like me who are interested in cutting-edge technology – to influence new areas of medicine. It is akin to pioneering the untamed West in the 18th Century.

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Specialization Medical Medicine Leads 241

European Pharmaceutical Review

SEPTEMBER 22, 2022

The Phase I/II trial ( NCT05144386 ), sponsored by Excision, is an open-label, sequential cohort, single ascending dose study and will enrol nine patients. We were able to reach this watershed moment thanks to years of innovative work by leading scientists and physicians, to whom we are immensely grateful.

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Patients Safety Medicine Physicians 145

PM360

OCTOBER 31, 2024

[Cedar Knolls, 10/29/2024] — A recent study conducted by PURE , the industry’s premier benchmark for evaluating patient support programs (PSPs), has named the best-in-class PSPs across key therapeutic areas. The PURE study evaluates key factors such as patient and HCP satisfaction, program utilization, and the evolving needs of PSPs.

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Patients Education Consulting Healthcare 52

World of DTC Marketing

MARCH 2, 2022

Over 73% of patients plan to continue using telemedicine platforms post-pandemic, according to Doximity’s second edition of its State of Telemedicine Repor t , which was released today. As part of the report, Doximity, the leading digital platform for U.S. As part of the report, Doximity, the leading digital platform for U.S.

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Physicians Patients Doctors Training 154

Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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Pharma Physicians Education Media 59

Infuse Medical

MAY 2, 2024

In the healthcare Operations field, achieving the best possible patient outcomes is paramount. This means ensuring patients not only understand their diagnosis but are also empowered to participate actively in their treatment plan. It utilizes computer-generated simulations to create realistic and interactive environments.

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Patients Education Healthcare Healthcare 130

InCrowd

APRIL 7, 2025

But between long shifts, continuing education, and patient care, theres often little time left to focus on something equally important: your financial future. Whether youre a nurse, physician, or another medical expert, your expertise is in demand. Regular contributions, no matter how small, can lead to big results over time.

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Healthcare Healthcare Education Specialization 113

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

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Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

DECEMBER 30, 2021

Hospitals across the country also need to devote effort to contact patients to reschedule canceled screening tests to minimize the delay in screening and cancer diagnoses from the missed tests. If the downward trend in screenings and treatments continues, it will lead to a public health catastrophe.

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Networking Physicians Patients Education 187

Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Similarly, when patients share their experiences with others, it can drive interest more effectively than brand messaging alone. In pharma, however, the dynamic is more nuanced.

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Marketing Pharma Education Physicians 52

World of DTC Marketing

FEBRUARY 3, 2021

It’s reshaping the company to once again focus on patients instead of profits. At the end of last year, I worked with a leading cancer company on a test program that involved an email program. We started with research to uncover the needs and wants of current cancer patients (NSC lung) and caregivers.

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Pharma Patients Management Prescription 187

PM360

FEBRUARY 17, 2025

BIOSECTOR 2 TEAM MEMBERS: Lauren Clark , Senior Team Lead, Strategic Counsel Simone Esubi , Senior Strategic Counsel MTJW Sarah Mooney , Project Manager Braden Nash , Team Support

Pharma 52

Pharma Distribution Physicians Leads 52

Healthcare Success

MAY 31, 2022

These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . It is well-established that longer patient wait times negatively impact patient satisfaction , specifically regarding patient confidence (in the provider) and perceived quality of care.

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Patients Healthcare Healthcare Physicians 98

Evolve Your Success

MARCH 12, 2025

Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.

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Medical sales Sales Medical Patients 130

World of DTC Marketing

AUGUST 14, 2022

Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. To understand telehealth, we first must understand what patients are using it for and under what conditions HCPs feel comfortable using it as opposed to an office visit.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

AUGUST 16, 2022

A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” These people hand cards, telling physicians not to weigh them to nurses. It leads to a lack of accountability. ”He’s right. We’ve gone from fat acceptance to fat celebration.

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Food Retail Healthcare Healthcare 48

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Management Patients Customer Relationship Management CRM 77

World of DTC Marketing

DECEMBER 15, 2021

Vastaamo required therapists to back up patient notes online but reportedly did not anonymize or encrypt them. Threatening to share details of extramarital affairs and, in some cases, thoughts about pedophilia on the dark web, the hackers reportedly demanded bitcoin ransoms from some 30,000 patients. The Economist.

Doctors 208

Doctors Medical Patients Marketing 208

World of DTC Marketing

MARCH 5, 2022

As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. Married couples, for example, who lose a spouse often will become depressed, which in turn leads to more health problems, including the challenges of getting older. Being social and ous can also lead to more loneliness later.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. Digital advertising will account for 64.4%

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Media Marketing Physicians Pharma 204

World of DTC Marketing

JANUARY 12, 2022

One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?” The final barrier is going to be the prescriber, though.

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Marketing Pharma Side effects Media 192

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Doctors Patients Education Medical 104