World of DTC Marketing

DECEMBER 3, 2021

LEAD-IN: Yesterday I had a long talk with someone who has been in the industry for over 25 years. She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.”

Patients 259

Patients Side effects Transportation Leads 259

Pharmaceutical Technology

SEPTEMBER 7, 2022

Failing to adhere to prescribed medication regimens is one of the prime reasons for poor patient health outcomes. Pharmaceutical and healthcare companies are working continuously to improve patient adherence, which also impacts disease control and pharmaceutical industry revenues directly. Patient adherence.

Leads 52

Leads Pharmaceutical Patients Pharmaceutical manufacturing 52

European Pharmaceutical Review

APRIL 18, 2024

percent success rates in patients with uncomplicated urogenital gonorrhoea (GC). The company noted that the duration for patients was approximately 28 days in both trials. The post Antibiotic demonstrates non-inferiority to a leading gonorrhoea treatment appeared first on European Pharmaceutical Review.

Leads 105

Leads Safety Patients Pharmaceutical 105

MedCity News

AUGUST 25, 2024

Here’s what is needed to create educational materials that empower patients and lead to better outcomes. The post Healthcare Needs to Be Proactive, Not Reactive — How Patient Education Improves Outcomes appeared first on MedCity News. Educational materials that are relatable and personalized can increase engagement.

Education 107

Education Healthcare Healthcare Patients 107

MedCity News

JUNE 26, 2024

Velatura, a leading multi-jurisdictional health information exchange and health data utility, along with Docusign, the leading intelligent agreement management solution that accelerates the process of doing business, have joined forces to streamline the process of obtaining and managing informed patient consent.

Patients 96

Patients Management Leads 96

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. These patients have evolving and growing needs and expectations for the quality of care delivered and overall patient experience.

Leads 52

Leads Healthcare Healthcare Patients 52

Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Tailoring your message to highlight these points can attract more qualified leads.

Leads 52

Leads Specialization Healthcare Provider Medical 52

MedCity News

OCTOBER 6, 2024

Hospitals are facing increasingly burdensome policies from commercial insurers, leading to problems with cash flow and patient safety. The post Payers Are Putting Profit Over Patients with Denials and Prior Auth Policies, Hospitals Say appeared first on MedCity News.

Patients 110

Patients Insurance Safety Leads 110

Fierce Pharma

JULY 24, 2024

The company agreed to provide its insulin to patients in Minnesota for $35 per month, following a similar settlement the state reached with Eli Lilly.

Leads 133

Leads Patients 133

eMediWrite

NOVEMBER 22, 2024

Deeply Understand Your Market and Audience To create a leading product, you need to understand the therapeutic area thoroughly. Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Invest in strategies that allow you to engage healthcare professionals and patients directly.

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52

MedCity News

SEPTEMBER 13, 2024

Continuous Glucose Monitoring tools are revolutionizing the way diabetes is managed, offering unparalleled benefits for both healthcare providers and patients. By providing continuous, accurate data, CGM is especially useful for remote monitoring, enabling timely interventions and leading to better user health.

Management 101

Management Patients Healthcare Provider Healthcare 101

MedCity News

NOVEMBER 14, 2023

Theseus Pharmaceuticals discontinued its former lead program in July following the report of dose-limiting toxicities in two patients. Though Theseus has other assets in its pipeline, it has decided to explore strategic alternatives with the goal of “maximizing shareholder value.”

Leads 104

Leads Pharma Pharmaceutical Patients 104

World of DTC Marketing

JUNE 29, 2022

They are part of a pattern on Facebook of ads that make misleading or false health claims targeted at cancer patients. It got so long that an MD finally chimed in and called the posts garbage at one point, which could lead to visits to the ER or even death. Pharma, for the most part, has been dabbling in social media.

Media 228

Media Patients Pharma Medical 228

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

Management 94

Management Patients CRM Customer Relationship Management 94

Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures. What is Evidence-Based Medicine?

Education 52

Education Medical Patients Doctors 52

pharmaphorum

NOVEMBER 19, 2024

Researchers from the National Institutes of Health (NIH) are applying artificial intelligence to the recruitment of volunteers into clinical trials, aiming to solve a major obstacle in clinical research.Patient recruitment remains a major challenge for trial sponsors and can lead to delays and increased costs, and traditional methods can be time-consuming (..)

Recruitment 74

Recruitment Patients Leads 74

PM360

SEPTEMBER 30, 2024

In this issue, we take a closer look at the patient experience and how it is constantly evolving in the pharma industry. From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. It’s the wrong start-point.

Patients 59

Patients Education Doctors Pharmaceutical 59

pharmaphorum

JUNE 5, 2024

NHS hospitals in London have declared a critical incident caused by a ransomware attack on a pathology services provider, leading to cancelled procedures and patients having to be transferred to different care providers.

Patients 94

Patients Leads 94

World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. This is going to cost us ALL.

Doctors 250

Doctors Patients Insurance Physicians 250

European Pharmaceutical Review

MAY 22, 2024

The post European authorities recognised for leading medicine regulatory oversight appeared first on European Pharmaceutical Review.

Medicine 93

Medicine Leads Food and Drug Administration Safety 93

MedCity News

AUGUST 29, 2023

The study, which was conducted by the startup, showed that the Luna Pathways program did a good job of reducing patients’ pain, increasing care plan adherence, and decreasing avoidable hospital readmissions and emergency department visits.

Leads 89

Leads Patients 89

Pharmaceutical Technology

MAY 19, 2023

Myeloid Therapeutics has raised $73m to support the continued clinical development of its lead cell therapy programme, MT-101, in Phase I/II trials for T cell lymphoma. MT-302 is a TROP2-targeting in vivo chimeric antigen receptor (CAR) that has been designed to express in the myeloid compartment.

Leads 98

Leads Patients Pharmaceutical 98

MedCity News

JUNE 14, 2023

2seventy Bio reported that an acute myeloid leukemia patient treated with its experimental cell therapy has died, prompting research partner Seattle Children’s Research Institute to pause the Phase 1 study. The FDA has been notified and an investigation is underway.

Leads 91

Leads Patients FDA Biopharma 91

Referral MD

OCTOBER 7, 2024

Securing Patient Portals: Best Practices for Protecting Online Records 33.33% of patient portals have privacy concerns that create a sense of distrust among many providers and patients. Implement 1-2 strategies below to better comply with privacy regulations and protect your patients against breaches.

Patients 96

Patients Healthcare Healthcare Healthcare Provider 96

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

Side effects 194

Side effects Patients Insurance Doctors 194

Salesforce

FEBRUARY 20, 2024

Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.

Patients 137

Patients Pharma Leads Consulting 137

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

Patients 199

Patients Side effects Doctors Healthcare 199

MedCity News

MAY 9, 2023

Recognizing exceptional mental healthcare providers can lead to improved patient outcomes. Patients tend to have a better experience when they feel appreciated and valued. Acknowledging the efforts of mental healthcare providers can enhance the quality of care provided and, in turn, lead to better patient outcomes.

Healthcare 100

Healthcare Healthcare Patients Healthcare Provider 100

Pharmaceutical Technology

APRIL 26, 2024

The Series B extension proceeds will fund Phase III trial for Cerevance’s lead CNS therapy, CVN424, in patients with Parkinson’s disease.

Leads 52

Leads Patients 52

Referral MD

SEPTEMBER 11, 2024

Artificial Intelligence (AI) has the potential to revolutionize the medical industry by improving patient outcomes, streamlining workflows, and enhancing referral processes. Is AI transforming patient outcomes? This allows healthcare providers to focus more on patient care than administrative duties.

Patients 52

Patients Healthcare Provider Healthcare Healthcare 52

MedCity News

DECEMBER 18, 2023

Value-based care depends on keeping a total population of patients healthier and less in need of higher-cost services. To do so, organizations must be able to predict costs in advance, better understand patient risks, and manage the cost of services. Corporate healthcare is set up to do just that.

Healthcare 101

Healthcare Healthcare Leads Management 101

MedCity News

JULY 12, 2023

Providers just aren’t given the time it takes to build rapport and ask the right questions within the fee-for-service model. That’s why I left traditional medicine. Providers like me who now work in an employer healthcare model can truly help people versus treating them reactively.

Healthcare 83

Healthcare Healthcare Leads Patients 83

PharmaVoice

MARCH 25, 2024

Deborah Reardon is leading a new pillar that asks, ‘Are we looking at this from a patient lens and not from a Boehringer lens?’

Patients 98

Patients Leads 98

Clarify Health

SEPTEMBER 13, 2024

For healthcare providers, patient retention is crucial for both growth and profitability. High patient attrition can result in substantial financial losses and increased operational costs, as providers must continually invest in acquiring new patients rather than focusing on existing ones.

Patients 52

Patients Healthcare Provider Healthcare Healthcare 52

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98