Leads and Patients - Pharma Rep Focus

Rare Metabolic Disease That Leads to Childhood Obesity Gets Its First FDA-Approved Drug

MedCity News

MARCH 27, 2025

Soleno Therapeutics Vykat XR is now FDA approved for treating hyperphagia, or excessive hunger, in patients with Prader-Willi syndrome. The once-daily pill is the first approved therapy for this rare disease, a leading cause of childhood obesity.

Leads

Leads FDA Patients Biopharma

Transforming Allergy Care: The Power of Advanced Diagnostics in Improving Patient Outcomes

MedCity News

MARCH 20, 2025

Getting the correct food allergy diagnosis leads to increased diet diversity and potentially improved nutrition when suspected allergies are ruled out, making it critical to take the right diagnostic approach from the beginning.

Patients

Patients Food Leads Physicians

Private Equity Ownership Leads to Worse Patient Outcomes at Hospitals, Study Shows

MedCity News

JANUARY 2, 2024

Yet another study has been published showing that patients receiving care at PE-owned hospitals experienced a higher rate of hospital-acquired adverse events, like infections and falls, than patients receiving care at hospitals that are not PE-owned.

Patients

Patients Leads Healthcare Healthcare

GSK Multiple Myeloma Drug’s DREAMM Comeback Continues With Phase 3 Data at ASH

MedCity News

DECEMBER 9, 2024

Results from the Phase 3 DREAMM-7 study show GSK drug Blenrep is helping multiple myeloma patients live longer compared to treatment with blockbuster Johnson & Johnson drug Darzalex. The post GSK Multiple Myeloma Drugs DREAMM Comeback Continues With Phase 3 Data at ASH appeared first on MedCity News.

FDA

FDA Leads Marketing Patients

In gene therapy race, bluebird leads Vertex in activating treatment centers but trails in patient starts

Fierce Pharma

MAY 9, 2024

While Vertex leads in patient starts, bluebird has activated more treatment centers. It’s not an easy question to answer.

Leads

Leads Patients FDA Pharmaceutical

Theseus Pharma Lays Off Staff, Explores Options Months After Toxicity Scuttles Lead Drug

MedCity News

NOVEMBER 14, 2023

Theseus Pharmaceuticals discontinued its former lead program in July following the report of dose-limiting toxicities in two patients. Though Theseus has other assets in its pipeline, it has decided to explore strategic alternatives with the goal of “maximizing shareholder value.”

Leads

Leads Pharma Pharmaceutical Patients

Streamlining the Patient Consent Process

MedCity News

JUNE 26, 2024

Velatura, a leading multi-jurisdictional health information exchange and health data utility, along with Docusign, the leading intelligent agreement management solution that accelerates the process of doing business, have joined forces to streamline the process of obtaining and managing informed patient consent.

Patients

Patients Management Leads

Healthcare Needs to Be Proactive, Not Reactive — How Patient Education Improves Outcomes

MedCity News

AUGUST 25, 2024

Here’s what is needed to create educational materials that empower patients and lead to better outcomes. The post Healthcare Needs to Be Proactive, Not Reactive — How Patient Education Improves Outcomes appeared first on MedCity News. Educational materials that are relatable and personalized can increase engagement.

Education

Education Healthcare Healthcare Patients

At-Home Physical Therapy Leads to Better Recovery in Post-Surgical Patients, Study Shows

MedCity News

AUGUST 29, 2023

The study, which was conducted by the startup, showed that the Luna Pathways program did a good job of reducing patients’ pain, increasing care plan adherence, and decreasing avoidable hospital readmissions and emergency department visits.

Leads

Leads Patients

Payers Are Putting Profit Over Patients with Denials and Prior Auth Policies, Hospitals Say

MedCity News

OCTOBER 6, 2024

Hospitals are facing increasingly burdensome policies from commercial insurers, leading to problems with cash flow and patient safety. The post Payers Are Putting Profit Over Patients with Denials and Prior Auth Policies, Hospitals Say appeared first on MedCity News.

Patients

Patients Insurance Safety Leads

Improved Access to CGM Data Empowers Providers and Patients to More Effectively Partner on Diabetes Management

MedCity News

SEPTEMBER 13, 2024

Continuous Glucose Monitoring tools are revolutionizing the way diabetes is managed, offering unparalleled benefits for both healthcare providers and patients. By providing continuous, accurate data, CGM is especially useful for remote monitoring, enabling timely interventions and leading to better user health.

Management

Management Patients Healthcare Provider Healthcare

Recognizing Mental Healthcare Efforts Benefits Both Patients and Providers

MedCity News

MAY 9, 2023

Recognizing exceptional mental healthcare providers can lead to improved patient outcomes. Patients tend to have a better experience when they feel appreciated and valued. Acknowledging the efforts of mental healthcare providers can enhance the quality of care provided and, in turn, lead to better patient outcomes.

Healthcare

Healthcare Healthcare Patients Healthcare Provider

How Corporate Healthcare is Leading on Value-Based Care

MedCity News

DECEMBER 18, 2023

Value-based care depends on keeping a total population of patients healthier and less in need of higher-cost services. To do so, organizations must be able to predict costs in advance, better understand patient risks, and manage the cost of services. Corporate healthcare is set up to do just that.

Healthcare

Healthcare Healthcare Leads Management

Employer Healthcare Leads the Way to Happier Clinicians, Healthier Patients

MedCity News

JULY 12, 2023

Providers just aren’t given the time it takes to build rapport and ask the right questions within the fee-for-service model. That’s why I left traditional medicine. Providers like me who now work in an employer healthcare model can truly help people versus treating them reactively.

Healthcare

Healthcare Healthcare Leads Patients

Microsoft’s Healthcare AI Efforts Holds Huge Promise for Patients

MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. Lungs hyperinflated to clear. No pneumothorax or pleural eltusion.

Healthcare

Healthcare Healthcare Patients Doctors

FDA Reconsideration Leads to Approval of Takeda Drug for Rare Esophagus Disorder

MedCity News

FEBRUARY 12, 2024

FDA approval of Takeda Pharmaceutical drug Eohilia introduces a new therapeutic option for patients with eosinophilic esophagitis, inflammation of the esophagus that causes swallowing difficulty. It will compete against Dupixent, a Sanofi and Regeneron Pharmaceuticals drug already approved for this disorder.

FDA

FDA Leads Pharmaceutical Patients

Small healthcare practices should be wary of letting the patient experience slip amid staffing shortages

MedCity News

SEPTEMBER 12, 2022

Healthcare staffing shortages are leading to negative patient experiences, which is especially troublesome for small healthcare practices that often use good patient experiences to differentiate themselves from competitors, according to a new report.

Healthcare

Healthcare Healthcare Patients Leads

Cardiac Complication Leads FDA to Place Foghorn Cancer Drug Under Partial Hold

MedCity News

APRIL 24, 2023

A clinical trial for a Foghorn Therapeutics cancer drug is under a partial FDA hold after a patient in the early-stage study developed a cardiovascular complication. It’s the biotech’s second partial hold in the past year.

FDA

FDA Leads Patients Biopharma

New Hemophilia Data Lead FDA to Delay Decision for BioMarin Gene Therapy

MedCity News

MARCH 7, 2023

BioMarin Pharmaceutical’s submission of additional data for patients treated with its hemophilia A gene therapy, Roctavian, mean that the FDA will push out a regulatory decision to early summer. But it could be worth the wait as analysts anticipate FDA approval and project Roctavian becoming one of BioMarin’s biggest products.

FDA

FDA Leads Pharmaceutical Patients

Leading a New Era of Patient-Inspired Neuroscience

Fierce Pharma

JANUARY 4, 2024

Article by Richard Pops, CEO of Alkermes | Alkermes, a pioneer in neuroscience therapeutics, is building on its foundation as it emerges as a pure neuroscience company.

Leads

Leads Patients

Why a pharmacist was tapped to spearhead ‘patient excellence’ at Boehringer Ingelheim

PharmaVoice

MARCH 25, 2024

Deborah Reardon is leading a new pillar that asks, ‘Are we looking at this from a patient lens and not from a Boehringer lens?’

Patients

Patients Leads

Fear creates urgency: Big tech’s move into healthcare can lead to a better system for all

MedCity News

OCTOBER 4, 2022

To position the healthcare system for long-term success, traditional healthcare providers must tap into new disruptive forces to create navigable, discoverable, accessible, and personalized experiences for patients who now expect a new consumer-centered model of care.

Healthcare

Healthcare Healthcare Healthcare Provider Leads

J&J, Legend solidify Carvykti's lead in earlier multiple myeloma with strong survival showing

Fierce Pharma

SEPTEMBER 30, 2024

After putting on a strong performance in preventing disease progression in the earlier treatment of multiple myeloma, Johnson & Johnson and Legend Biotech’ Carvykti has once again mounted a maj | After putting on a strong performance in preventing disease progression, Johnson & Johnson and Legend Biotech’s Carvykti has once again demonstrated (..)

Leads

Leads Patients

Leading Clinical Trial Recruitment Strategies Center Around Real-World Data

MedCity News

JANUARY 3, 2023

By allowing study teams to design and conduct more inclusive and/or relevant studies, real-world data can enhance the standard of care and ultimately improve patient outcomes.

Recruitment

Recruitment Leads Patients Biopharma

A Father’s Vision for New Kind of Gene Therapy Leads to a $100M Financing

MedCity News

MAY 29, 2023

Ray Therapeutics’ gene therapy is independent of the causative genes driving inherited vision disorders, which CEO Paul Bresge says is important for reaching a broad patient population. Rare disease retinitis pigmentosa is the first disease target, but the startup also plans to test its approach in more prevalent eye disorders.

Leads

Leads Patients Biopharma Pharma

43K Patients in California Could Get Refunds, Bill Corrections As Part of Discounted Care Settlement

MedCity News

AUGUST 15, 2023

Santa Clara Valley Healthcare in California has begun notifying 43,000 patients about their eligibility for billing corrections and refunds. The system’s patient outreach effort is a result of a recently settled lawsuit filed against Santa Clara County.

Patients

Patients Healthcare Healthcare Leads

Should doctors refuse to treat obese patients?

World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. This is going to cost us ALL.

Doctors

Doctors Patients Insurance Physicians

What The Medical Community Needs to Know to Improve Care for Neurodivergent Patients

MedCity News

JUNE 8, 2023

Situations like these can be an annoyance for neurotypical patients. For neurodivergent patients, they’re obstacles to getting adequate care. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. This will lead to better patient experiences and outcomes.

Medical

Medical Patients Doctors Training

Liver injury leads FDA to pause Sanofi’s tests of MS drug acquired in $3.7B deal

MedCity News

JUNE 30, 2022

The FDA placed a partial clinical hold on late-stage tests of Sanofi multiple sclerosis drug tolebrutinib after some patients developed drug-induced liver injury. tests are paused, Sanofi said clinical testing in other countries is continuing with additional safety monitoring.

FDA

FDA Leads Safety Patients

No Surprises Act Leads to Thousands More Disputes and Delays than Gov’t Expected

MedCity News

NOVEMBER 21, 2022

When the federal government enacted the No Surprises Act to lessen payment disputes between a patient or a health insurance plan and a provider, the government projected 22,000 disputes in 2022. However, between just April and September there were more than 90,000 disputes filed. .

Leads

Leads Government Insurance Patients

Challenging Healthcare Norms: Early Access to Physical Therapy Transforms Musculoskeletal Care Delivery

MedCity News

AUGUST 21, 2024

Lowering patient out-of-pocket expenses through thoughtful plan design is not only beneficial for the patients but also for the healthcare system at large. The post Challenging Healthcare Norms: Early Access to Physical Therapy Transforms Musculoskeletal Care Delivery appeared first on MedCity News.

Healthcare

Healthcare Healthcare Patients Leads

EXPERT on Call: The Hidden Value of Patient Voices in Healthcare

PM360

APRIL 4, 2025

True patient engagement creates ripple effects that transform both clinical outcomes and business results in a measurable way. Measuring engagement isnt just about numbersits about the lives that are touched and the improvements made through strategic, thoughtful approaches to patient communication.

Patients

Patients Healthcare Healthcare Prescription

Which Digital Health Tools Will Be the Greatest Victim to Turnover from Hospitals?

MedCity News

JUNE 14, 2023

Hospitals’ digital health adoption exploded during the pandemic, leading to many vendor contracts spanning three to five years.

Leads

Leads Patients

The Crisis of Elderly Poverty and Its Health Consequences

MedCity News

APRIL 7, 2025

Lack of access to care and unaddressed SDOH issues lead to poorly managed chronic conditions, delays in treatment, medication non-adherence, and lower utilization of preventive services. Poverty significantly impacts the mental and physical health of older adults.

Management

Management Leads Medical Patients

What’s on the agenda for ENGAGE at HLTH? [Sponsored]

MedCity News

OCTOBER 12, 2022

Hear from patients, leading provider and payer executives, investors, and healthcare startups about how to improve the patient experience at the event, which kicks off the first day of the HLTH conference. ENGAGE at HLTH is scheduled for November 13 at the Venetian Expo in Las Vegas.

Healthcare

Healthcare Healthcare Leads Patients

The business of empathy: How pharmacists can improve performance by improving the human connection

MedCity News

AUGUST 26, 2022

When pharmacies engage on a human level with patient support programs, patients become more fully engaged in their treatment, leading to potentially significant health benefits and good business for pharmacies.

Leads

Leads Patients Medical

Do patients care about accelerated approval drugs?

World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

Patients

Patients FDA Doctors Physicians

Answers Healthcare Providers Need to 5 Burning AI Questions in Revenue Cycle Management

MedCity News

APRIL 19, 2023

Automation, AI, and machine learning can all be used to identify issues that lead to denials, streamline the patient billing process, reduce manual processes, and provide real-time data to quickly process claims.

Healthcare Provider

Healthcare Provider Management Healthcare Healthcare

How Your Value Proposition Helps Increase Patient Volume and Revenue

Healthcare Success

DECEMBER 2, 2024

And, it can increase patient volume and revenue. And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. That’s why your value proposition is crucial for attracting new patients and ensuring long-term loyalty.

Patients

Patients Marketing Competition Healthcare

The Road to Building a Leading Pharma Brand: A Product Manager’s Guide

eMediWrite

NOVEMBER 22, 2024

Deeply Understand Your Market and Audience To create a leading product, you need to understand the therapeutic area thoroughly. Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Invest in strategies that allow you to engage healthcare professionals and patients directly.

Leads

Leads Pharma Marketing Healthcare Provider

Telehealth Advocates: HHS Has Done Its Bit on Expanding OUD Treatment; DEA Needs to Step Up

MedCity News

FEBRUARY 19, 2024

HHS recently released a final rule that allows practitioners in Opioid Treatment Programs to start patients on methadone or buprenorphine via telehealth. However, the final rule does not apply to the broader range of providers, leading telehealth advocates to call for additional changes from the DEA.

Leads

Leads Patients

How Atrium Health Made Payment a Part of Its Digital Front Door

MedCity News

APRIL 24, 2023

A health system’s failure to offer patients with digital payment options could lead to slower collection times, create a disjointed patient financial experience, and result in decreased patient satisfaction and loyalty.

Management

Management Leads Patients

Decline of Telehealth During the Pandemic and After

MedCity News

FEBRUARY 17, 2023

This decrease could lead to increased costs and decreased efficiency for healthcare systems as well as decreased access and poorer health outcomes for patients if nothing is done about it soon.

Healthcare

Healthcare Leads Healthcare Patients

How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Today, patient marketing is no longer a one-way street. This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond.

Marketing

Marketing Patients Pharma Media

Rare Metabolic Disease That Leads to Childhood Obesity Gets Its First FDA-Approved Drug

Transforming Allergy Care: The Power of Advanced Diagnostics in Improving Patient Outcomes

Trending Sources

Private Equity Ownership Leads to Worse Patient Outcomes at Hospitals, Study Shows

GSK Multiple Myeloma Drug’s DREAMM Comeback Continues With Phase 3 Data at ASH

In gene therapy race, bluebird leads Vertex in activating treatment centers but trails in patient starts

Theseus Pharma Lays Off Staff, Explores Options Months After Toxicity Scuttles Lead Drug

Streamlining the Patient Consent Process

Healthcare Needs to Be Proactive, Not Reactive — How Patient Education Improves Outcomes

At-Home Physical Therapy Leads to Better Recovery in Post-Surgical Patients, Study Shows

Payers Are Putting Profit Over Patients with Denials and Prior Auth Policies, Hospitals Say

Improved Access to CGM Data Empowers Providers and Patients to More Effectively Partner on Diabetes Management

Recognizing Mental Healthcare Efforts Benefits Both Patients and Providers

How Corporate Healthcare is Leading on Value-Based Care

Employer Healthcare Leads the Way to Happier Clinicians, Healthier Patients

Microsoft’s Healthcare AI Efforts Holds Huge Promise for Patients

FDA Reconsideration Leads to Approval of Takeda Drug for Rare Esophagus Disorder

Small healthcare practices should be wary of letting the patient experience slip amid staffing shortages

Cardiac Complication Leads FDA to Place Foghorn Cancer Drug Under Partial Hold

New Hemophilia Data Lead FDA to Delay Decision for BioMarin Gene Therapy

Leading a New Era of Patient-Inspired Neuroscience

Why a pharmacist was tapped to spearhead ‘patient excellence’ at Boehringer Ingelheim

Fear creates urgency: Big tech’s move into healthcare can lead to a better system for all

J&J, Legend solidify Carvykti's lead in earlier multiple myeloma with strong survival showing

Leading Clinical Trial Recruitment Strategies Center Around Real-World Data

A Father’s Vision for New Kind of Gene Therapy Leads to a $100M Financing

43K Patients in California Could Get Refunds, Bill Corrections As Part of Discounted Care Settlement

Should doctors refuse to treat obese patients?

What The Medical Community Needs to Know to Improve Care for Neurodivergent Patients

Liver injury leads FDA to pause Sanofi’s tests of MS drug acquired in $3.7B deal

No Surprises Act Leads to Thousands More Disputes and Delays than Gov’t Expected

Challenging Healthcare Norms: Early Access to Physical Therapy Transforms Musculoskeletal Care Delivery

EXPERT on Call: The Hidden Value of Patient Voices in Healthcare

Which Digital Health Tools Will Be the Greatest Victim to Turnover from Hospitals?

The Crisis of Elderly Poverty and Its Health Consequences

What’s on the agenda for ENGAGE at HLTH? [Sponsored]

The business of empathy: How pharmacists can improve performance by improving the human connection

Do patients care about accelerated approval drugs?

Answers Healthcare Providers Need to 5 Burning AI Questions in Revenue Cycle Management

How Your Value Proposition Helps Increase Patient Volume and Revenue

The Road to Building a Leading Pharma Brand: A Product Manager’s Guide

Telehealth Advocates: HHS Has Done Its Bit on Expanding OUD Treatment; DEA Needs to Step Up

How Atrium Health Made Payment a Part of Its Digital Front Door

Decline of Telehealth During the Pandemic and After

How Has Patient Marketing Changed in the Digital Age?

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