Pharma Marketing Network

MARCH 16, 2025

For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. webinar sign-ups or prescription inquiries). For advanced tracking insights, visit Pharma Marketing Network.

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Pharma Marketing Network

APRIL 4, 2025

According to Pharma Marketing Network , marketers are now exploring ways to combine traditional campaigns with referral-driven strategies to boost authenticity and performance. Second, referral-driven campaigns can lead to higher-quality leads. Above all, ensure your campaign reflects patient-first values.

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Pharma Marketing Network

MARCH 11, 2025

Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Organizations like Pharma Marketing Network offer in-depth articles that help marketers tailor their strategies to real patient needs. Join the Pharma Marketing Network community on Linkedin.

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Pharma Marketing Network

FEBRUARY 17, 2025

Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Can they measure ROI, prescription lift, and HCP engagement effectively? increased HCP engagement, prescription growth, or improved patient adherence).

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Pharma Marketing Network

MARCH 6, 2025

The wrong wording or a misplaced claim can lead to ad disapprovals, regulatory penalties, or even legal action. The Digital Shift in Healthcare 70% of HCPs use social media for professional purposes , including medical education and networking. For expert pharma marketing insights, visit Pharma Marketing Network.

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Clarify Health

NOVEMBER 8, 2023

Healthcare strategy and innovation leaders from Aetna, Contigo Health, and Clarify recently hosted a webinar discussion about innovations in provider network design and management to drive higher-value, more affordable, and more accessible care for members. I’m with Aetna, a CVS Health company. Keith: Wonderful. Thank you very much.

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Pharma Marketing Network

DECEMBER 19, 2024

For marketing executives, understanding the significance of leading pharma brands is essential. Companies like Pfizer, Roche, and Johnson & Johnson not only lead in sales but also innovate in marketing strategies that connect with both healthcare professionals and consumers.

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Pharma Marketing Network

FEBRUARY 17, 2025

Prescription Lift: Is the campaign driving more prescriptions for branded drugs? ROI: Measure cost per HCP acquisition and cost per patient lead. The post Programmatic Advertising Trends: Key Insights for Pharma Marketing Teams in 2025 appeared first on Pharma Marketing Network. Heres how to measure success: 1.

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Pharma Marketing Network

MARCH 26, 2025

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.

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Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

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Clarify Health

APRIL 21, 2022

Todd Gottula , President of Clarify Health, recently sat with Nick Schram, Principal, Mercer, to talk about how Mercer is leveraging health analytics to transform their employer benefit design process, increase transparency, and build higher-value provider networks. Nick Schram: Yeah. Todd Gottula: Awesome.

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Legacy MEDSearch

MARCH 15, 2023

Founded in 2016, LIVMOR developed the Halo+ Atrial Fibrillation (AF) Detection System, the world’s first FDA-cleared prescription wearable for continuous cardiac rhythm monitoring. The acquisition extends HeartBeam’s reach in remote monitoring and detection with full ownership of an existing cutting-edge FDA-cleared product.

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Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. The post Understanding and Adapting to the New Patient Journey appeared first on Pharma Marketing Network. Now, we must go deeper.

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Pharma Marketing Network

OCTOBER 6, 2021

Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes. The post Three Ways Pharma Advertisers Can Benefit from Attention Metrics appeared first on Pharma Marketing Network. Optimizing to AU Results in Better Full-Funnel Outcomes.

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Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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Pharma Marketing Network

MAY 3, 2023

However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs. Healthcare providers may be influenced by the advertisements they see, leading them to prescribe specific medications more frequently than others. References: 1. Goozner, M.

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Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. The cookie’s death can lead to a better future for digital media globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab. Why are third-party cookies disappearing?

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PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

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Medico Reach

OCTOBER 25, 2022

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. MBC is one of the leading medical coding and billing companies in the USA. The Coding Network.

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Legacy MEDSearch

JUNE 15, 2023

The company’s wearable neuromodulation therapies merge innovations in neuroscience and technology to deliver individualized peripheral nerve stimulation, and its direct-to-home digital durable medical equipment (DME) platform is reshaping the delivery of prescription therapies.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction Pharma marketing is changing, and pay-per-click advertising (PPC) is leading the charge. Lets explore the best PPC strategies for pharma brands and how they can improve brand awareness, lead generation, and return on investment (ROI). This level of targeting helps drive qualified leads and higher engagement rates.

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Pharma Marketing Network

MARCH 3, 2025

Thats why working with compliant healthcare ad networks such as eHealthcare Solutions is critical. For more insights on pharma marketing strategies , visit Pharma Marketing Network. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers.

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Pharma Marketing Network

MARCH 3, 2025

Thats why working with compliant healthcare ad networks such as eHealthcare Solutions is critical. For more insights on pharma marketing strategies , visit Pharma Marketing Network. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers.

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Pharma Marketing Network

MARCH 3, 2025

By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates. For expert insights into pharma marketing strategies , visit Pharma Marketing Network. Thats where conversion rate optimization comes in.

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pharmaphorum

JANUARY 24, 2023

Energy crisis effects will be felt across healthcare, but for medicines manufacturing and delivery the issue is especially complex because the networks of medicine supply extend across the globe and across countries which see differing impacts of energy costs and supply. Medicines manufacturing is energy intensive.

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Pharma Marketing Network

FEBRUARY 27, 2025

This is especially critical for high-cost prescription drugs like Keytruda or Ozempic , where each impression needs to count. Monitor Campaigns and Optimize in Real-Time The power of AI-driven analytics allows pharma marketers to track impression quality, engagement trends, and prescription lift.

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PM360

OCTOBER 9, 2023

The company’s Virtual Care Media (VCM) platform enables pharma and CPG brands to engage with targeted patient populations by providing educational and other highly relevant, sponsored content across a large and diversified network of telehealth and digital portal partners.

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Clarify Health

JANUARY 26, 2022

These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives. The research firm cited that Clarify “is in a prime position to lead RWE IT solutions in life sciences.” To learn more about Clarify Trials, visit [link].

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PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). 6 Many months later, in January 2021, major U.S. conditions.

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Salesforce

DECEMBER 2, 2021

The cloud, however, allows data to live on a global network of secure data centers. Not to mention, when providers upload patient information from faxed forms, there is room for error that can lead to a misspelled name or outdated prescription list. That’s because staff often leave the fax machine unattended.

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Legacy MEDSearch

OCTOBER 16, 2023

.” Proprio’s Paradigm secured FDA 510(k) clearance and significant additional funding earlier this year and is being deployed into select leading hospitals across the US and abroad. ABOUT PROPRIO Proprio is a leading medical technology company creating the new way of seeing in surgery.

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Legacy MEDSearch

APRIL 25, 2023

Potential benefits include: Reduction in Radiation: Removing the need for high-radiation intraoperative scans throughout the procedure can lead to a 10x reduction in radiation exposure. ABOUT PROPRIO Proprio is a leading medical technology company creating the new way of seeing in surgery.

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Healthcare Success

DECEMBER 10, 2024

Brandon is not only an SEO industry leader and veteran; he leads Healthcare Success digital marketing team. This is Stuart Gandalf leading another podcast. Super smart leads up all of our SEO, all of our tech stack pretty much anything to do with these kinds of topics. You know, is it a prescription? Is it a shot?

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Pharma Marketing Network

MAY 3, 2023

This can result in misleading information being spread about the drug, leading to its overuse and increasing the risk of harm to patients. When treatments are blocked or delayed, people with serious health conditions may be unable to access the medications they need, leading to suffering and death. Oxford University Press.

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Contrarian Sales Techniques

FEBRUARY 29, 2024

prescription drugs, medical devices), or specific companies. Network and build connections Attend industry events: Participate in conferences, workshops, or career fairs related to the pharmaceutical industry to establish connections and gain insights. This could include therapeutic areas (e.g.,

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PM360

APRIL 7, 2023

Impactful point-of-care marketing resources include providing digital HUB support for patient enrollment, messaging HCPs at point of prescribe with available patient support programs, and informing HCPs at the point of prescribing if there is a limited network of pharmacies that can fill a specialty medication.

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Clarivate

MAY 13, 2024

Many insurers use similar networks for Medicaid and exchange plans, so shifting to an exchange plan is less likely to cause a lapse in coverage or abandonment of prescription drugs or maintenance medications that control chronic conditions. Pillo, Senior Healthcare Research and Data Analyst. The post The U.S.

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