Medico Reach

JULY 21, 2024

Introduction A physician group is one or more physicians working as an association to provide quality care. Physician groups are usually smaller than healthcare organizations and prefer to focus on a single specialty. They usually provide care services to outpatients rather than inpatients. million+ clients.

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Clarify Health

SEPTEMBER 26, 2023

Join Clarify Health on September 29 th , 2023, at the American Association of Physician Liaisons (AAPL) regional networking meeting in Columbus, OH. The fall networking meeting is an opportunity for physician liaisons to network and gain valuable education from industry peers.

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Pharma Marketing Network

APRIL 17, 2025

This aligns well with the ROI accountability that boards and brand leads increasingly demand. Internal reports from Pharma Marketing Network indicate that brands with a robust digital infrastructure were better positioned to absorb TV budget reductions and maintain engagement levels.

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Pharma Marketing Network

APRIL 16, 2025

And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up. Physicians want peer-reviewed studies, mechanism-of-action animations, and case-based outcomes. Gone are the days when static eBooks or overly branded brochures could engage your audience.

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Legacy MEDSearch

FEBRUARY 28, 2023

The publication of these results in JAMA and JAMA Cardiology will bring the evidence of the performance of uRDN in the treatment of hypertension to a broad audience of physicians.” With hypertension being a leading cause of cardiovascular disease worldwide, it is vital that we help patients with an effective therapy to reduce blood pressure.

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Pharma Marketing Network

MARCH 16, 2025

CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. For more pharma digital ad strategies, visit Pharma Marketing Network.

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Clarify Health

AUGUST 30, 2019

When looking at creating or optimizing high-performing provider networks , the first thing most payers focus on is provider performance on cost, quality, and utilization. Do your Primary Care Physicians (PCPs) refer appropriately, or are they referring out cases they should have treated themselves?

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Clarify Health

SEPTEMBER 5, 2023

Optimizing provider networks is the number one way to do so. Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. This makes network design a key factor in any member retention strategy. to 30% of the time.

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Pharma Marketing Network

APRIL 3, 2025

A Facebook lead might cost half as much as one from Google Search, but is it of the same quality? Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. This ensures your CRM or analytics tool recognizes each leads origin, enabling accurate attribution.

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Pharma Marketing Network

MARCH 18, 2025

But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads? LinkedIn Ads: The Professional HCP Network LinkedIn is an ideal platform for B2B pharma marketing, offering precise targeting based on job title, specialty, and industry.

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Pharma Marketing Network

APRIL 20, 2025

In the early 2000s, Pharma brands relied heavily on print, physician targeting, and mass media ads. Whether its a physician portal or a patient ad, your voice and tone should remain unified. AI-powered platforms can match messaging to physician specialties, geographic regions, and even prescribing behavior.

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Pharma Marketing Network

DECEMBER 29, 2020

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. 2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. SAVE MY SEAT.

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Scott’s Directories

JUNE 11, 2024

Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. This comprehensive database contains detailed profiles of nearly 2,500 doctors and physicians across Nova Scotia. Offer valuable content, such as whitepapers or industry reports.

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Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. For more pharma marketing insights, visit Pharma Marketing Network.

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Pharma Marketing Network

APRIL 16, 2025

For instance, instead of sending a generic message about a branded drug like Jardiance , marketers can now tailor content based on an HCPs specialty, prescribing behavior, location, or even recent search queries within an authenticated network. The post What is Data-Driven Marketing in Pharma appeared first on Pharma Marketing Network.

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Evolve Your Success

FEBRUARY 28, 2023

Also, if you’re reading this episode, whether you’re trying to break in, already or a medical sales professional, or you’re leading the way, you’re going to learn something that you probably haven’t heard before. He has experienced quite a few things in his career that are not common for someone in his position.

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Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. This approach not only broadens member bases but also introduces significant operational efficiencies. in 2019 to 86.5%

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Pharma Marketing Network

MARCH 27, 2025

To see how pharma teams are responding to these challenges, read more on Pharma Marketing Network. A physician-focused LinkedIn campaign should look and sound very different from an awareness campaign on Instagram. LinkedIn has become a leading platform for peer engagement, clinical education, and professional updates in pharma.

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Clarify Health

AUGUST 3, 2023

But the effect of public prices will ripple beyond patient choice and into physician referral patterns as well, with both actors incorporating price into their decision-making process much easier than before. That can lead to confusion for the consumers trying to use this data to compare providers in the market and make informed care choices.

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Clarify Health

JUNE 13, 2023

At-risk program for health plans is fully managed by Clarify Health San Francisco, CA (June 13, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, is pleased to announce its newest program to improve specialist referrals delivered through its Clarify Advance solution.

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Salesforce

DECEMBER 1, 2021

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges.

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Clarify Health

JANUARY 22, 2021

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. Austin has spent the last eight years at Cigna with responsibility for medical economics and analytics, leading the transformation of data and analytics for their government business segment.

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Healthcare Success

OCTOBER 25, 2024

While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” to protect and grow their vital referral sources, today leading multilocation specialty practices do the same. But traditional physician liaison strategies are no longer enough. So welcome, ladies, good to have you.

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Clarify Health

MARCH 6, 2023

Gartner notes, “Provider network management (PNM) is the key to success in provider and member engagement for U.S. With the right insights, payers can improve affordability, efficiency, quality, and marketability of their networks to deliver better member outcomes. Healthcare Payers. healthcare payers.”

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Pharmaceutical Technology

SEPTEMBER 7, 2022

Discover the leading patient adherence pharmaceutical companies. They also partner with retail pharmacy chains, pharmacy network aggregators, and consumer behaviour data companies on behalf of pharmaceutical manufacturers to collect data for sourcing patient information.

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Clarify Health

AUGUST 9, 2019

One of these growth strategies is physician alignment – and referral intelligence is at its core. Any out-of-network referral could cost a healthcare organization significant revenue, making healthcare referral intelligence analytics one of the most critical investments for providers today.

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Pharma Marketing Network

MARCH 6, 2025

The wrong wording or a misplaced claim can lead to ad disapprovals, regulatory penalties, or even legal action. HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location. Visit Pharma Marketing Network for the latest industry insights.

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Pharma Marketing Network

APRIL 20, 2025

Build Education-First Campaigns Rather than defending against the Big Pharma label, leading brands are investing in content that educates. On platforms like Pharma Marketing Network , thought leadership articles that acknowledge challenges and offer solutions tend to outperform overtly promotional content.

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Pharma Marketing Network

FEBRUARY 27, 2025

Pharma brands like Pfizer, Novartis, and Eli Lilly have successfully used digital marketing to enhance patient education, improve physician engagement, and boost drug adoption. Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement. How can pharma companies measure digital marketing ROI?

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InCrowd

JULY 14, 2022

Before the pandemic, I likely lost valuable networking opportunities with providers and representatives from various specialties who would be hosting dinner and information sessions; difficult to rub elbows when you have a daycare or babysitter that is waiting for you, and newborns to feed. In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

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European Pharmaceutical Review

JANUARY 24, 2023

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She was medical lead at SIBAmed GmbH for four years.

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Pharma Marketing Network

APRIL 12, 2025

Most patient and physician interactions start on mobile devices, and if your site doesnt load fast or adapt well, bounce rates skyrocket. For examples of industry-leading content, visit the Pharma Marketing Networks Featured Articles. For more strategies built for pharma marketers, explore articles on Pharma Marketing Network.

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Referral MD

JANUARY 24, 2025

For many health systems, outdated referral processes lead to bottlenecks, lost referrals, and frustrated patients. Success Spotlight: Seamless Collaboration Between Providers A network of specialty care providers implemented ReferralMDs platform to address communication gaps with primary care physicians.

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PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news. UAE, India, Singapore and Germany, has named Paige Dahlhausen as its Head of Sales.

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Evolve Your Success

APRIL 22, 2025

Why it Pays So Well: Focus on high-cost, high-need drugs Complex prescribing and reimbursement processes Relationships with specialist physicians Requirements: Bachelors degree Understanding of treatment protocols Ability to navigate payor and insurance challenges 5. It requires a deeper clinical understanding than traditional pharma sales.

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Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

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PM360

OCTOBER 28, 2022

How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. So, what is driving the push toward increasingly sophisticated KAM strategies? References: 1.

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