Copyright Clearance Center

AUGUST 9, 2022

At the JAMA Network, we are interested in providing our readers the most seamless access to the research, opinion, and clinical educational content we publish,” said Vida Damijonaitis, JAMA Network Director of Worldwide Sales. NEJM is recognized as the world’s leading medical journal and website.

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World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open.

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PM360

JULY 18, 2023

CINEHEALTH works to bring the community together through patient and HCP engagement using innovative storytelling. Digital Pharma East is a leading event for the life sciences community, dedicated to advancing pharma marketing innovation. The festival is an international film festival focusing exclusively on health and wellness.

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Networking Pharma Media Healthcare 97

World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. ” HCPs don’t want promotional messages; they want complex drug data and statistics on patient outcomes.

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PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Patients with low incomes are especially vulnerable.

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Pharma Marketing Network

APRIL 2, 2025

Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes. Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling.

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Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.

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PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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Pharma Marketing Network

MARCH 18, 2025

Develop a Deep Understanding of Your Products Knowing how a drug works, its mechanism of action, indications, contraindications, and patient impact will make your marketing strategies more credible. Using data visualization, storytelling, and patient case studies can make scientific content more compelling.

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Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Whether targeting healthcare professionals (HCPs), patients, or caregivers , a poorly optimized page can result in high bounce rates, low conversions, and missed opportunities.

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Pharma Marketing Network

MARCH 8, 2025

This guide breaks down best practices for PPC campaign optimization , helping pharma marketers reach HCPs and patients without wasting ad spend. Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education.

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Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Patients and healthcare providers are more reliant on online information than ever before.

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Healthcare Healthcare Pharma Marketing 59

Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings.

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Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Similarly, when patients share their experiences with others, it can drive interest more effectively than brand messaging alone. In pharma, however, the dynamic is more nuanced.

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Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

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Pharmaceutical Marketing Patients Healthcare Provider 98

Pharma Marketing Network

APRIL 16, 2025

Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist. Meanwhile, patients seek understandable, empathetic informationoften outside of the prescribing conversation.

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Pharma Marketing Network

MARCH 25, 2025

Companies still need people who understand brand storytelling, HCP engagement, patient behavior, and regulatory compliance. Brand strategists, digital marketing leads, data translators, and omnichannel planners are increasingly central to go-to-market success. This change doesn’t eliminate rolesit changes them.

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Legacy MEDSearch

FEBRUARY 28, 2023

RADIANCE II is a randomized, sham-controlled US FDA IDE pivotal trial of the Paradise uRDN System in the treatment of patients with uncontrolled hypertension. Conducted as an international multicenter study at more than 60 study centers in eight countries, 224 patients with uncontrolled hypertension were randomized 2:1 to uRDN or a sham.

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Networking Medical Physicians Safety 98

Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. The answer is simple search engines and social platforms are where patients and HCPs find information. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests.

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Pharma Marketing Network

MARCH 19, 2025

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.

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Pharma Marketing Network

MARCH 16, 2025

When executed correctly, they can drive brand awareness, increase HCP engagement, and support patient education initiatives. For additional insights on pharma digital marketing, visit Pharma Marketing Network. Patients based on demographics, health interests, and online behaviors. patient education clips or expert interviews).

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Pharma Marketing Network

MARCH 24, 2025

Moreover, understanding the latest developments in AI, digital health, and patient engagement can position your team to adapt early. For example, learning about the newest patient experience platforms or HCP engagement tech can help teams budget wisely and test emerging tools. Start by bookmarking reliable, industry-recognized sources.

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Pharma Marketing Network

APRIL 16, 2025

In pharma, this includes gathering information from a variety of sourcesclinical, behavioral, demographic, and digitalto improve how brands connect with healthcare professionals (HCPs) and patients. Traditionally, pharmaceutical marketing relied on broad segmentation and static content. But in 2025, it’s about personalization at scale.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. What is a Marketing Network in Pharma? Lets explore.

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Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. This surge was driven by the closure of many medical offices and efforts to reduce the number of symptomatic patients seen in person.

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Networking Healthcare Healthcare Patients 52

Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Improve patient engagement with valuable content and resources. Without the right strategy, you risk getting lost in a sea of content.

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Pharma Marketing Prescription Education 52

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages.

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Pharma Marketing Network

MARCH 27, 2025

The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers. Brands can host live Q&As, respond to comments, and share patient stories in authentic ways that create community and trust.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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Pharma Marketing Network

MARCH 16, 2025

CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. For more pharma digital ad strategies, visit Pharma Marketing Network.

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Pharma Marketing Network

APRIL 9, 2025

Face-to-face HCP visits dwindled, patients turned to search engines for symptom answers, and telehealth became the norm. Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support. Pharma brands were forced to adapt rapidly. Now, there’s no turning back.

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Healthcare Success

OCTOBER 30, 2024

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. I've done this 200 times. So it's happened to me.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The wrong wording or a misplaced claim can lead to ad disapprovals, regulatory penalties, or even legal action. but not in the EU.

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Pharma Marketing Network

APRIL 10, 2025

What if the next patient who needs your medication is already searching onlineand youre not there? Todays digitally savvy patients and healthcare professionals expect real-time answers and seamless online experiences. Download Patient Brochure or Find a Doctor Near You) should align with user intent and stage in the funnel.

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Pharma Marketing Network

APRIL 3, 2025

A Facebook lead might cost half as much as one from Google Search, but is it of the same quality? Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. This ensures your CRM or analytics tool recognizes each leads origin, enabling accurate attribution. The takeaway?

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. A well-connected network can facilitate the dissemination of information, enhance collaborative efforts, and ultimately drive growth.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients.

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