PM360

JULY 18, 2023

Digital Pharma East is a leading event for the life sciences community, dedicated to advancing pharma marketing innovation. We are thrilled to partner with Digital Health Networks on the exciting launch of The CINEHEALTH Awards.

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PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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Pharma Marketing Network

APRIL 7, 2025

Internal Reference: Pharma Marketing Network Paid Media: Precision Through PPC and Programmatic While organic traffic builds over time, paid channels allow for immediate visibility. Moreover, integrating these touchpoints into CRM platforms creates a closed-loop marketing system that nurtures leads across the funnel.

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World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open.

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World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. According to the CDC, prescription drug use increases with age, from 18.0% of children under age 12 to 85.0%

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Pharma Marketing Network

APRIL 2, 2025

Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling. In 2025, the ability to react to these preferences in near real time is what separates leading pharma marketing teams from the rest.

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Pharma Marketing Network

APRIL 17, 2025

This aligns well with the ROI accountability that boards and brand leads increasingly demand. Internal reports from Pharma Marketing Network indicate that brands with a robust digital infrastructure were better positioned to absorb TV budget reductions and maintain engagement levels.

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Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Lead Generation: Captures email sign-ups, webinar registrations, and telehealth inquiries. Reduced lead generation and wasted marketing budget.

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Pharma Marketing Network

JANUARY 8, 2025

Reuters Pharma in Barcelona is the global collaborative network for leading pharma innovators, where 1,200+ like-minded leaders and trusted partners will connect, learn and make long-lasting impacts. Register Now The post Reuters Pharma EU 2025 appeared first on Pharma Marketing Network. Were championing change, are you?

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Pharma Marketing Network

MARCH 16, 2025

CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. For more pharma digital ad strategies, visit Pharma Marketing Network.

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Legacy MEDSearch

FEBRUARY 28, 2023

With hypertension being a leading cause of cardiovascular disease worldwide, it is vital that we help patients with an effective therapy to reduce blood pressure. The publication of these results in JAMA and JAMA Cardiology will bring the evidence of the performance of uRDN in the treatment of hypertension to a broad audience of physicians.”

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Pharma Marketing Network

MARCH 25, 2025

Brand strategists, digital marketing leads, data translators, and omnichannel planners are increasingly central to go-to-market success. As personalization becomes the gold standard in pharma engagement, marketers who understand both the science and the human experience will lead the way. appeared first on Pharma Marketing Network.

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Integrity Solutions

OCTOBER 23, 2023

You might have some natural talent in talking and gaining rapport with customers or hunting down leads, but until you understand and build confidence and competence in those often more elusive areas, you’ll be limited in how far you can go. “To become successful in sales, you need a lo t of networking.

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Pharma Marketing Network

MARCH 8, 2025

For expert pharma marketing insights, visit Pharma Marketing Network. Landing pages must align with ad content misleading claims can lead to account suspension. Cost per Acquisition (CPA): Measures ad efficiency in driving leads. Integrate CRM data to measure HCP engagement and lead generation success. diabetes, cancer).

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Healthcare Success

OCTOBER 30, 2024

Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. Like my husband and I sat and watched it, like on TV, on network TV. I lead all the time I have to make decisions really quickly, because I remember the moment I started leading before I had a company.

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Pharma Marketing Network

MARCH 18, 2025

Build a Strong Professional Network in the Pharma Industry Career growth in marketing pharma is not just about what you know but also who you know. Expanding your professional network can open doors to new opportunities, mentorship, and industry insights.

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Pharmaceutical Commerce

JANUARY 4, 2024

Electronic health record messaging network found to improve communication and lead to better medication adherence.

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World of DTC Marketing

MAY 19, 2021

The very presence of a support network is reassuring. For example, healthcare professionals may be more inclined to share their emotions on an anonymous survey, leading to an honest representation of the team’s mental health. #3 Setting up a Digital Helpdesk gives struggling employees a beacon to which they can reach out.

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Pharma Marketing Network

MARCH 17, 2025

For expert guidance on pharma marketing trends, visit Pharma Marketing Network. Using influencer-driven content on professional networks like LinkedIn. Platforms like EHSs publisher network provide pharma brands with access to premium medical sites , ensuring high-value engagement with HCPs.

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Pharma Marketing Network

MARCH 18, 2025

But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads? LinkedIn Ads: The Professional HCP Network LinkedIn is an ideal platform for B2B pharma marketing, offering precise targeting based on job title, specialty, and industry.

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Pharma Marketing Network

APRIL 3, 2025

A Facebook lead might cost half as much as one from Google Search, but is it of the same quality? This ensures your CRM or analytics tool recognizes each leads origin, enabling accurate attribution. According to Pharma Marketing Network, increasing the transparency of multichannel campaigns can drive both performance and compliance.

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MedCity News

OCTOBER 23, 2022

billion, leading to $13.6 The study found that if certain adults received medically-tailored meals, about 1.6 million hospitalizations would have been avoided, resulting in $38.7 billion saved in healthcare expenditures. Programs to provide these meals would have cost $24.8 billion in net savings, according to the report.

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Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. For more pharma marketing insights, visit Pharma Marketing Network.

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Pharma Marketing Network

APRIL 4, 2025

According to Pharma Marketing Network , marketers are now exploring ways to combine traditional campaigns with referral-driven strategies to boost authenticity and performance. Second, referral-driven campaigns can lead to higher-quality leads. Above all, ensure your campaign reflects patient-first values.

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Evolve Your Success

MARCH 5, 2025

In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world. So what is networking? Right, you can probably go to YouTube right now and type in networking and find 30,000 videos on what it means to be networking. That is networking.

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Medical sales Sales Medical Networking 130

Pharma Marketing Network

APRIL 18, 2025

For more on using data to drive performance, check out resources from eHealthcare Solutions , a leading expert in healthcare digital targeting. The Pharma Marketing Network offers a robust selection of tools and case studies on how leading brands are embracing verified HCP engagement solutions in 2025.

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Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. Meanwhile, platforms such as eHealthcare Solutions offer precise targeting across endemic networks. appeared first on Pharma Marketing Network.

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Infuse Medical

NOVEMBER 16, 2021

Despite this pivot, the objective remains the same – provide companies and exhibitors space and opportunity to engage with attendees, inform them about their brand and products, and generate leads.[/vc_column_text]. Will there be a place for lead generation forms? Offer a Networking Area. vc_column_text].

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Pharma Marketing Network

MARCH 24, 2025

The Pharma Marketing Network offers deep dives into trends, case studies, and tactical marketing guidance tailored for pharma marketers. Bridging knowledge across industries sharpens creative problem-solving and often leads to unique marketing strategies. Start by bookmarking reliable, industry-recognized sources.

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Pharma Marketing Network

MARCH 16, 2025

For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. If a campaign is underperforming, adjusting copy, visuals, or targeting parameters can lead to improved results.

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Pharma Marketing Network

MARCH 20, 2025

Multi-Channel Retargeting : Using platforms like search engines, social media, and programmatic ad networks expands reach and improves conversion rates. Frequency Capping : Overexposing users to ads can lead to fatigue. For additional industry insights, visit Pharma Marketing Network. This content is not medical advice.

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Pharma Marketing Network

APRIL 16, 2025

Articles on Pharma Marketing Network have been tracking this evolution, underscoring how data-informed content can fuel both awareness and behavioral change. Pharma brands featured on Pharma Marketing Network have successfully leveraged this omnichannel mindset to deepen engagement, foster trust, and improve campaign performance.

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Pharma Marketing Network

JULY 17, 2023

Amy Turnquist has more than 20 years of experience leading teams to create and deliver innovative, client-centric solutions that connect pharmaceutical brands with their HCP and consumer audiences. An avid connector and networker, Amy can be reached at linkedin.com/in/amyturnquist or amy.turnquist@northhighland.com.

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Pharma Marketing Network

APRIL 16, 2025

For instance, instead of sending a generic message about a branded drug like Jardiance , marketers can now tailor content based on an HCPs specialty, prescribing behavior, location, or even recent search queries within an authenticated network. The post What is Data-Driven Marketing in Pharma appeared first on Pharma Marketing Network.

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Integrity Solutions

MARCH 30, 2021

Unlike many other social networks, LinkedIn is a professional platform that’s designed for business. ” The leads and deals aren’t going to start pouring in. You can literally get in front of your entire network- and beyond- with a couple keystrokes. ‘Being there’ is important.

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Pharma Marketing Network

MARCH 27, 2025

To see how pharma teams are responding to these challenges, read more on Pharma Marketing Network. LinkedIn has become a leading platform for peer engagement, clinical education, and professional updates in pharma. Explore more industry content at Pharma Marketing Network. Do HCPs actually engage with pharma content on LinkedIn?

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Pharma Marketing Network

APRIL 10, 2025

With platforms like Bing, LinkedIn, and programmatic networks, pharma marketers can scale efforts across search engines and display placements. For more insights into how top pharma companies are adapting to digital-first strategies, check the latest insights on Pharma Marketing Network. Moreover, PPC isnt just about Google Ads.

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