Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. They use medical databases, clinical research platforms, and industry publications.

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Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. Patients are not passive recipients of information.

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Medical Device Success

FEBRUARY 2, 2011

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. One company where I worked as the leading marketing and sales executive did not have true trade show planning when I came on board.

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Scott’s Directories

SEPTEMBER 12, 2024

The BC directory of physicians offers detailed profiles that streamline lead generation and enhance the efficiency of outreach campaigns. Key Applications: Product Promotion: Experts or GPs will demonstrate new medical devices and/or therapies.

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Let’s explore!

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Pharma Marketing Network

JANUARY 7, 2025

Without effective strategies, even the best products can stall. This article explores top strategies that can help you lead with confidence and achieve executive success in 2025. Using AI-powered platforms, companies can create campaigns tailored to specific demographics, medical conditions, or even geographic regions.

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Pharma Marketing Network

JUNE 11, 2020

You know, in November 2009, the FDA held a public hearing about the promotion of Food and Drug Administrative Related Regulated Medical Products, using the internet and social media tools. We would go to conferences where you’d have medical writers go to conferences. So, I was actually presenting there.

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