Leads Medical science Pharmaceutical 
PM360
NOVEMBER 29, 2022
Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. The solution may lie in another technology that is already being used successfully by other areas of the life sciences organization: artificial intelligence (AI).
pharmaphorum
OCTOBER 19, 2022
That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders. No doctor wakes up in the morning asking what your brand can do for them.
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Pharmaceutical Representative Training
JANUARY 11, 2021
What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.
pharmaphorum
NOVEMBER 17, 2022
As medical treatments become more complex, the role of the Medical Science Liaison (MSL) has never been more important. That’s the role of the pharmaceutical companies that employ MSLs and their partners who help to design engaging education platforms and curricula in order to best prepare these important communicators.
Contrarian Sales Techniques
DECEMBER 5, 2023
Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? In the complex world of pharmaceuticals, it’s not just what you sell, but how you sell it. In this post, we’re diving deep into the realm of pharmaceutical sales training. That’s right.
Pharmaceutical Technology
NOVEMBER 3, 2022
Drug shortages have been a global problem for a decade and are increasingly affecting the EU, said an EMA spokesperson to Pharmaceutical Technology in an email. Second, adopting a single sourcing strategy creates more risk, explains Liz Breen, PhD, professor at the University of Bradford’s School of Pharmacy and Medical Sciences.
PM360
NOVEMBER 27, 2023
In the life sciences industry, where software permeates everything from the drug discovery process to pharmaceutical supply chain management, the need for rigorous fit-for-purpose evaluations has never been more critical.
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