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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.

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Improving Patient Outcomes with Immersive Learning

Infuse Medical

In the healthcare Operations field, achieving the best possible patient outcomes is paramount. This means ensuring patients not only understand their diagnosis but are also empowered to participate actively in their treatment plan. It utilizes computer-generated simulations to create realistic and interactive environments.

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Why R&D innovation holds the key to greater patient impact

European Pharmaceutical Review

Cancer remains a global threat with around 10 million people dying from the disease each year worldwide, making it the second leading cause of death. 3 With greater scientific understanding of cancer, the industry has made significant progress in developing innovative medicines to help patients. 1,2 In the EU, an estimated 2.7

Patients 105
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Amgen and Pfizer appoint new Science executives

European Pharmaceutical Review

Academy of Medical Sciences. “I I am honoured to be succeeding [ Dr Mikael Dolsten ] and to be taking on leadership of a combined R&D organisation that includes… a promising pipeline of innovative medicines and vaccines candidates poised to have a tremendous impact for patients globally,” shared Dr Boshoff.

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7 commercial, sales, and marketing predictions for 2023

pharmaphorum

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer.

Marketing 105
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Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

pharmaphorum

Medical communications must be able to offer useful information to HCPs when questions arise, whether that’s in the clinic with a patient or in a surgical theatre.

Medical 98
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Progressing personalised cell therapies in oncology

European Pharmaceutical Review

1 Particularly, CAR-T cell therapy, which uses a patient’s T-cells to fight cancer by altering them so they can find and destroy cancer cells, has emerged as a valuable option for many patients. 2 With this new indication, more patients will be able to access this innovative treatment.