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Why Medical Reps Are Vital in These Regions Doctors in underserved areas often face challenges like limited access to the latest medical updates or a narrow range of medications in their stock. This is where medical reps step in. It reminds me of the saying, ‘Sedikit-sedikit, lama-lama jadi bukit.’
They also need to know which conditions each medication treats and accurately convey their therapeutic benefits, safety profiles, possible side effects, and the most recent data available related to patient outcomes. That’s a lot of information. Predictive responses ensure representative readiness for critical conversations.
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