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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. In fact, brands that offer educational content and clear value propositions outperform those relying solely on traditional media buys. FAQs What is patient marketing in pharma?

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. One company where I worked as the leading marketing and sales executive did not have true trade show planning when I came on board.

Sales 100
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8 Follow Up Sales Strategies to Boost Your Referrals

CloserIQ

28% of millennials admit they won’t try a product if their friends don’t give it a thumbs up first. Since this warm lead costs almost nothing to acquire, every sales strategy needs a successful inbound referral plan to grow — no matter which industry, location, or market you’re selling in. Practice Lead Tracking.

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Increase Sales Conversion Rate With These Steps

Contrarian Sales Techniques

This also leads to more legitimate sales - sounding ways for those who can easily buy from you, such as in the form of discounts, promotions, or special offers to return to support your brand. If you have a unique product or want to break into an established industry, you should do both at the same time.

Sales 52
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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

There was in those days, social media was sort of a little bit of an outcast, in terms of the major conferences didn’t focus on it too much. So, a bunch of us who were really into social media said, “Look, we’re going to have an unconference”, you know, sort of Like, yeah, a satellite conference. So you kind of stood out.

Media 52
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Marketing in Pharma: Top Strategies for Executive Success

Pharma Marketing Network

This article explores top strategies that can help you lead with confidence and achieve executive success in 2025. From social media to programmatic advertising, digital tools are revolutionizing how the industry connects with audiences. Are you ready to lead the way? Why is digital marketing essential in pharma?