World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category. However, DTC marketing is different, much different. 2wo : Content shouldn’t be stagnant.

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MedCity News

MARCH 2, 2023

MorphoSys’s emphasis on its clinical-stage cancer programs puts the spotlight on a myelofibrosis drug candidate from its 2021 acquisition of Constellation Pharmaceuticals. That small molecule could compete against drug candidates from GSK and Merck.

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MedCity News

AUGUST 21, 2023

M&A lawyer Matt Gardella said there are three sets of market circumstances that will lead to an influx of biopharma deals: a looming patent cliff, shrinking valuations and a weak IPO market.

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Integrity Solutions

APRIL 19, 2024

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. It’s this unique and personal relationship with your market that can best be described by the word “brand.”

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MedCity News

FEBRUARY 13, 2025

GLP-1 drugs dominate the obesity market, but Aardvark Therapeutics aims to curb appetite by going after a different target: TAS2 receptors in the gut. The biotechs lead drug candidate is in Phase 3 testing in Prader-Willi syndrome, a genetic disorder that causes persistent hunger leading to overeating.

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Fierce Pharma

MAY 1, 2024

Following the lead of Eli Lilly, Pfizer will establish a direct-to-consumer service, selling some of its medicines online and avoiding industry middlemen. Following the lead of Eli Lilly, Pfizer will establish a direct-to-consumer service, selling some of its medicines online and avoiding industry middlemen.

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World of DTC Marketing

AUGUST 4, 2021

Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. appeared first on World of DTC Marketing.com.

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World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

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World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

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Fierce Pharma

JANUARY 3, 2024

Expect more of the same in 2024, according to a report from Evaluate, which places Novo and Lilly in the top two spots for global new sales.

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Pharma Marketing Network

MARCH 19, 2025

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. This article explores the key metrics pharma marketing teams should prioritize to drive success. But which metrics truly matter?

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MedCity News

JULY 11, 2023

Septerna Therapeutics’ Series B financing will support plans to reach the clinic with a pill for a rare disease whose only approved therapy is a Takeda Pharmaceutical drug that’s leaving the market. Potential rival therapies are all injectables.

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Pharma Marketing Network

MARCH 25, 2025

Automation, AI, budget cuts, and evolving digital strategies have prompted a growing question among pharmaceutical marketing teams: Is my pharma marketing job at risk? Understanding how to future-proof your pharma marketing job starts with identifying the forces driving changeand how you can evolve with them.

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World of DTC Marketing

FEBRUARY 15, 2022

Biotechs need to think like marketers to cut through the noise and attract investors. CEOs have to think like marketers to cut through the clutter with all the biotech startups out there. The post For biotechs to attract investors think like marketers appeared first on World of DTC Marketing.com.

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World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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MedCity News

SEPTEMBER 30, 2022

Amylyx will market its new product under the name “Relyvrio.”. An Amylyx Pharmaceuticals drug developed to slow the progression of amyotrophic lateral sclerosis is now approved, making it just the third FDA-approved treatment for the disease.

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Fierce Pharma

MAY 1, 2024

Even with the threat of a potential new competitor in the respiratory syncytial virus (RSV) vaccine race on the horizon, GSK and its leading Arexvy shot aren’t sweating. | The company's respiratory syncytial virus vaccine Arexvy takes some two-thirds of the RSV market share, GSK reported. adults to its reach.

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Fierce Pharma

JULY 31, 2024

Even with new entrants edging into the crowded irritable bowel disease (IBD) market and potentially threatening Entyvio’s spot as the market leader, Takeda figures its product still has room to gro | With a new subcutaneous formulation for Entyvio, the Japanese drugmaker isn't worried about new entrants affecting its leading spot in the first-line (..)

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World of DTC Marketing

OCTOBER 26, 2021

LEAD-IN: “What is the reason to believe?” The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites.

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MedCity News

APRIL 28, 2024

Industry experts agree that the closure reflects broader trends in the telehealth market, in which saturation and differentiation challenges are leading some providers to struggle. Optum is shutting down its virtual care unit after a three-year run.

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Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Pharma Marketing Network

MARCH 24, 2025

For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. With new drug approvals, branded marketing trends, and policy updates emerging weekly, how can pharma marketers stay informed without becoming overwhelmed?

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Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? For expert guidance on pharma marketing trends, visit Pharma Marketing Network.

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Fierce Pharma

JUNE 24, 2024

Despite coming to market second, Bristol Myers Squibb’s Mirati Therapeutics-inherited cancer med Krazati has gained the lead on its Amgen rival Lumakras in a heated KRAS race. Late Friday, the U.S.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Climbing the ladder in marketing pharma requires more than just technical skills. The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking.

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PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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Fierce Pharma

AUGUST 8, 2024

After taking a market share lead in the crowded Humira biosimilar space and with other key launches in the works, Novartis spinout Sandoz is raising its full-year sales guidance. | The company touts leading biosimilar market share for its version of AbbVie's Humira.

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eMediWrite

NOVEMBER 22, 2024

Here’s a comprehensive guide to help you excel and establish a number-one product in the market. Deeply Understand Your Market and Audience To create a leading product, you need to understand the therapeutic area thoroughly. Conduct Robust Market Research Market research is your foundation.

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Pharma Marketing Network

MARCH 26, 2025

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster? Key pillars include: 1.

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Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. But how can pharma companies truly maximize the potential of email marketing? That’s the power of healthcare email marketing. Let’s break down the essential strategies every pharma marketing executive should know.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation.

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