Leads Magazine Prescription 
World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. ” – Patients were sharing experiences of switching to, or starting, prescription drugs.
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads. Running T.V.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
World of DTC Marketing
MARCH 9, 2021
In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email. With email automation tools, you don’t have to miss another opportunity to generate leads, sales, and revenue again. In other words, one email campaign doesn’t fit all.
Healthcare Success
MAY 9, 2022
In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. business cards, magazines, newspapers). Patient verification.
World of DTC Marketing
FEBRUARY 28, 2022
Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. The magazine Momentum has more than 1 million people with MS, families, caregivers. There is a path between awareness and asking for/receiving an Rx.
World of DTC Marketing
MAY 13, 2021
One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings.
Healthcare Success
MAY 9, 2022
In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. business cards, magazines, newspapers). Patient verification.
Expert insights. Personalized for you.
294 
Let's personalize your content