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How the Ukrainian clinical trial industry is overcoming disruption

Pharmaceutical Technology

With patients and staff among those evacuating, resource problems quickly arose. Research recommencing has been accelerated by ingenuity from Ukrainian policymakers and businesses in two key areas: law and logistics. Shipments of critical materials were impossible via air and complex via road. Lessons learned and the road ahead.

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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Avoiding potentially misleading practices, providing accurate information and prioritizing patient welfare are important concepts reps must follow. Ethical conduct helps maintain the company’s integrity and foster trust with HCPs and patients. Why is the Pharma Industry So Highly Regulated?

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Medical Device Sales: 9 Strategies for Success in 2023

Spotio

And we haven’t even talked about the ever-changing laws, regulations, and standards that plague the medical field. Focus on the patient benefits Doctors care for patients. Whenever your reps talk with physicians, they should lead the conversation with patient benefits.

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Teh Tarik Tactics: Winning Sales in the Malaysian Maze

Contrarian Sales Techniques

Highlight how your products are tailored for Malaysian patients. Readers are reminded that actual business practices should always comply with all applicable laws, regulations, and ethical standards of the pharmaceutical industry and Malaysian business environment. Use your local knowledge as your secret weapon.

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11 Healthcare Marketing Predictions for 2025

Healthcare Success

Now, it's about connecting authentically, earning trust, and adapting to and meeting the needs of todays well-informed patients. The 11 trends I outline below arent just tactical shiftstheyre strategic imperatives that will shape the future of healthcare marketing and, ultimately, patient care.