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Teh Tarik Tactics: Winning Sales in the Malaysian Maze

Contrarian Sales Techniques

Wah, you must know who calls the shots," advises Dr. Lee, a pharmacy manager at a large public hospital. "In It's a world where WhatsApp messages and face-to-face mamak sessions coexist, where relationships are as important as product knowledge, and where a simple cup of pulled tea can be the start of a million-ringgit deal. "In

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