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Teh Tarik Tactics: Winning Sales in the Malaysian Maze

Contrarian Sales Techniques

Welcome to the world of pharmaceutical sales in Malaysia, where business deals are as likely to be sealed over a frothy cup of pulled tea as they are in a boardroom. "Eh, Wah, you must know who calls the shots," advises Dr. Lee, a pharmacy manager at a large public hospital. "In But in private?

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