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Teh Tarik Tactics: Winning Sales in the Malaysian Maze

Contrarian Sales Techniques

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. Wah, you must know who calls the shots," advises Dr. Lee, a pharmacy manager at a large public hospital. "In In government facilities, it's all about committees and tenders.

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