article thumbnail

The Challenge of Growing Pharma Sales

Quantified

Instead of a limited focus on creating product awareness and communicating product benefits, leading Sales Reps and Key Account Managers have a stringent focus on improving the customer value and experience. Challenge 2: There is little opportunity for marketing “creative” to engage people.

Sales 52
article thumbnail

Unveiling the Roadmap: Navigating Medical Sales Rep Requirements

Rep-Lite

Even the knowledge of healthcare economics helps communicate the value proposition of their products in the context of cost-effectiveness and improved patient outcomes. Pharmaceutical Knowledge Thorough pharmaceutical product knowledge in pharmaceutical sales includes therapeutic indications, dosing, and side effects.