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For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Why is success in pharma sales so hard?
Prioritize Major Accounts The art of keyaccountmanagement , or the practice of identifying and prioritizing the customers you should be focusing most of your time on, is crucial for sales success. And route planning tools can help!
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