Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. The product was then targeted to specific physicians and dispensed to pharmacies.

Marketing 91

Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. The product was then targeted to specific physicians and dispensed to pharmacies.

Marketing 91

Marketing Key account management Pharma Healthcare 91

pharmaphorum

DECEMBER 23, 2022

Companies that adopt this blended model will be able to recognise performance gaps earlier and, for the first time, align incentives across the entire commercial ecosystem, including sales reps, key account managers, and medical science liaisons.”. Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”.

Marketing 105

Marketing Sales Medical Patients 105

Evolve Your Success

JANUARY 31, 2023

A lot of organizations that may have a sales model don’t probably follow the prescription that we deliver or the method that we deliver to them, which is why they contract us. We typically work with advanced consultative skills, which are different skillsets. When do companies realize they need someone like you?

Medical sales 162

Medical sales Sales Medical Training 162

pharmaphorum

SEPTEMBER 2, 2022

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button. Beyond personalising content, creating a tailored channel experience is also vitally important. While field force teams in areas of the world such as the U.S.,

Doctors 59

Doctors Key account management Healthcare Healthcare 59

Quantified

APRIL 18, 2022

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.

Sales 52

Sales Pharma Pharma sales reps Medicine 52