PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts.

Key account management 117

Key account management Pharma Management Manufacturing 117

European Pharmaceutical Review

JANUARY 24, 2023

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She has 20 years’ experience in business development and key account management in the clinical trials arena.

Key account management 98

Key account management Physicians Networking Management 98

Clarity Engagement Solutions

NOVEMBER 9, 2020

The product was then targeted to specific physicians and dispensed to pharmacies. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. Thus, market access involved little engagement with a small set of stakeholders.In

Marketing 91

Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

The product was then targeted to specific physicians and dispensed to pharmacies. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. Thus, market access involved little engagement with a small set of stakeholders.In

Marketing 91

Marketing Key account management Pharma Healthcare 91

Quantified

APRIL 18, 2022

Instead of a limited focus on creating product awareness and communicating product benefits, leading Sales Reps and Key Account Managers have a stringent focus on improving the customer value and experience. You have to maximize every single human moment that you get in front of the physician.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Rep-Lite

MARCH 14, 2024

Networking Skills: Actively networking within the healthcare industry enables sales reps to establish and nurture relationships with key stakeholders, including physicians, nurses, administrators, and purchasing managers. Sales reps must demonstrate honesty, integrity, and reliability in all interactions.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52