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The Challenge of Growing Pharma Sales

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A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

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Selling Effectively In Medical Sales With John Crowder

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You have to be able to speak about your product in a certain way so the outcomes are very serious, but what happens is that when people come into sales and believe that selling is talking about their product, and we give them information, it emboldens their belief system that they want to talk more about their product.