Key account management and Pharma sales reps

The Imperative for KAM in Pharma

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts.

Key account management

Key account management Pharma Management Manufacturing

The Challenge of Growing Pharma Sales

Quantified

APRIL 18, 2022

This high-stakes, low-frequency environment makes it imperative to ensure every sales and marketing action count. The Strategic Importance and Persistence of the Pharma Sales Rep. The death of the Pharma sales rep has been predicted on numerous occasions over the last two decades.

Sales

Sales Pharma Pharma sales reps Medicine

Pharma Rep Focus

The Imperative for KAM in Pharma

The Challenge of Growing Pharma Sales

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