Key account management, Patients and Pharma sales reps

The Imperative for KAM in Pharma

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. This leads to fewer health systems treating a larger percentage of total patients each year.

Key account management

Key account management Pharma Management Manufacturing

The Challenge of Growing Pharma Sales

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.

Sales

Sales Pharma Pharma sales reps Medicine

Pharma Rep Focus

The Imperative for KAM in Pharma

The Challenge of Growing Pharma Sales

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