Star OUTiCO

FEBRUARY 1, 2022

My career started as an RGN, and I continue to work in the NHS in renal medicine. I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim.

Key account management 52

Key account management Medicine Marketing Management 52

Quantified

APRIL 18, 2022

In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

pharmaphorum

DECEMBER 23, 2022

Companies that adopt this blended model will be able to recognise performance gaps earlier and, for the first time, align incentives across the entire commercial ecosystem, including sales reps, key account managers, and medical science liaisons.”. Content automation will deliver as AI fails to live up to the hype.

Marketing 105

Marketing Sales Medical Patients 105

Pharmaceutical Technology

SEPTEMBER 26, 2022

Focusing on the law: “Regulators moved quickly to simplify rules across the clinical trial supply chain…the use of public transport to move people, and postal services to move medicinal products around the country has been adopted,” according to Ievgenii Volynets, head of commercial legal at international clinical trial logistics provider Oximio.

Transportation 52

Transportation Key account management Law & Regulation Management 52

pharmaphorum

SEPTEMBER 2, 2022

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button. Beyond personalising content, creating a tailored channel experience is also vitally important. About the author.

Doctors 59

Doctors Key account management Healthcare Healthcare 59

Evolve Your Success

JANUARY 31, 2023

It’s not about changing the way prescribers practice medicine. Click To Tweet What I will tell you is that changing somebody’s prescribing habits and changing the way they practice medicine are two different skillsets. I’m not going to be able to message you to change the way you manage a patient population.

Medical sales 162

Medical sales Sales Medical Training 162

Pharmaceutical Technology

MARCH 22, 2023

The need for quality When it comes to injectable medicine, achieving product sterility through aseptic manufacturing is of critical importance. In August 2022, a final revision of the EU GMP Annex 1 was released stressing the importance of a holistic contamination control strategy in the manufacture of sterile medicinal products.

Pharma 52

Pharma Manufacturing Key account management Marketing 52