pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. Medical will become the cornerstone connecting R&D and commercial. A unified view of the HCP will emerge from clinical to commercial.

Marketing 105

Marketing Sales Medical Patients 105

Cesare Ferrari

NOVEMBER 5, 2023

This is because the selection of key customers of a medical company has a fundamental effect on the success of its sales management strategy.   Nevertheless, the impact on sales can be relevant, therefore it is worth it.   There are several definitions of key accounts. 5 Pitfalls in account selections   1.

Key account management 52

Key account management Management Sales Medical 52

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. Medical sales rep requirements include technical knowledge of medical equipment and technologies, sales skills, and interpersonal abilities.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Cesare Ferrari

AUGUST 30, 2024

Account Targeting If you work in medical sales or marketing and your product is sold to a healthcare provider, like a hospital network, a clinic, a medical group, or a single hospital, account targeting is a strategy you should implement. But what is it about? or external, such as prominent KOLs.

Medical sales 52

Medical sales Sales Medical Prospecting 52

eMediWrite

AUGUST 2, 2023

In contrast to established countries, the healthcare environment in developing nations is complicated and lacks a formalised medication approval procedure. This has to be tailored to meet local difficulties and tightly connected with other business operations.

Marketing 52

Marketing Management Key account management Pharmaceutical 52

Veeva

AUGUST 13, 2021

We’re tailoring the user interfaces by building business apps designed for each commercial persona, such as the sales rep, field medical, key account management, the pharmacy rep, the event coordinator, and so on. Check out the replay of my session at Veeva Commercial & Medical Summit Connect. __.

CRM 52

CRM Key account management Doctors Pharma reps 52

Pharmaceutical Technology

SEPTEMBER 26, 2022

Requirements on imports, packaging, storage and circulation of medical products and devices have been eased, while continuing to uphold product requirements for efficacy and patient safety. The clinical trial map is starting to reconfigure around a new normality. The clinical trial map is starting to reconfigure around a new normality.

Transportation 52

Transportation Key account management Law & Regulation Management 52

Pharmaceutical Technology

MAY 23, 2023

When war broke out in Ukraine in early 2022, many clinical trial patients had to flee the country or relocate, presenting considerable disruption to existing clinical trials and risking data collection on medical products. Yet Oximio has managed to avoid this being an issue by having emergency generators on standby. Credit: Oximio.

Transportation 52

Transportation Key account management Medical Patients 52

pharmaphorum

SEPTEMBER 2, 2022

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button. Beyond personalising content, creating a tailored channel experience is also vitally important.

Doctors 59

Doctors Key account management Healthcare Healthcare 59

Quantified

APRIL 18, 2022

In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives. This requires them to interact more intensively to assess, engage, and maintain connections with HCPs and key decision-makers.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Evolve Your Success

JANUARY 20, 2025

Jennifer Chavez, a remarkable figure in medical sales, joins us to share her inspiring journey from a former vascular peripheral sales representative to the founder of her own medtech consulting agency. Trace Jennifer’s career path from selling suits at JCPenney to becoming a key account manager in the medical sales industry.

Medical 130

Medical Medical sales Key account management Consulting 130

Cesare Ferrari

OCTOBER 27, 2024

Key account selection is the first step of key account management. In this post and the next one, I will share useful ideas for medical device suppliers needing to implement the key account management strategic approach to their distributors.

Key account management 52

Key account management Management Marketing Medical 52