eMediWrite

AUGUST 26, 2022

The Nationwide Pharma Marketing Excellence Awards 2022 are designed to recognize individuals who have contributed to developing innovative pharmaceutical products and services that may aid in providing patients with top-notch healthcare. Nationwide Pharma Marketing Excellence Awards-Winners list for 2022.

Marketing 52

Marketing Pharma Key account management Management 52

eMediWrite

AUGUST 2, 2023

Globally, market access has drawn a lot of attention as nations struggle to control their rising healthcare costs amid the international economic downturn. Additionally, emerging markets are currently the primary drivers of growth, making success in these areas crucial for the bulk of pharmaceutical businesses.

Marketing 52

Marketing Management Key account management Pharmaceutical 52

Cesare Ferrari

SEPTEMBER 29, 2024

As in many other businesses very often 80% of the sales come from 20% of the customers. Key account management Strictly related to the previous point comes the key account management philosophy.

Medical sales 52

Medical sales Sales Key account management Medical 52

Cesare Ferrari

NOVEMBER 5, 2023

In my previous post, I discussed key accounts and their role in product development. Since the resources are limited in any company, the number of key accounts should not be large and choosing the right ones is fundamental for a successful key account management plan. 

Key account management 52

Key account management Management Sales Medical 52

Pharma Marketing Network

AUGUST 26, 2020

The pharmaceutical industry has been under pressure for the past decade to change its go-to-market models. But the industry’s new challenge—marketing and selling in a COVID-19 environment—abruptly changes the customer interaction landscape, perhaps permanently.

Training 98

Training Key account management Pharmaceutical Sales 98

Star OUTiCO

FEBRUARY 1, 2022

Joanne Irving, Head of Market Access and Service Redesign, Star OUTiCO. I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim. So, why Star OUTiCO?

Key account management 52

Key account management Medicine Marketing Management 52

Contrarian Sales Techniques

DECEMBER 10, 2024

Leveling Up: Becoming a Product Specialist Once youve proven your worth as a Sales Rep, the next step is often Product Specialist or Key Account Manager. You may even be part of a product launch team, where youll work closely with marketing and regulatory teams to bring new treatments to market.

Medical sales 52

Medical sales Sales Medical Key account management 52

Cesare Ferrari

AUGUST 30, 2024

Account Targeting If you work in medical sales or marketing and your product is sold to a healthcare provider, like a hospital network, a clinic, a medical group, or a single hospital, account targeting is a strategy you should implement. On the contrary, account targeting can have a significant impact on sales.

Medical sales 52

Medical sales Sales Medical Prospecting 52

Quantified

APRIL 18, 2022

Challenge 1: Limited set of marketing and sales tools. Challenge 2: There is little opportunity for marketing “creative” to engage people. With regulations in place to ensure fair balance and precision about licensed, pharma marketing has to be fact-based. Why is success in pharma sales so hard?

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Contrarian Sales Techniques

SEPTEMBER 7, 2022

If the company generates more income or revenue, getting bigger market share, outperforming the competitors, expanding businesses or products line, all these often related to sales activities. What Is the Career Progression for Sales Manager? Why do Salespeople Get Paid So Much?

Sales 52

Sales Sales Management Prospecting Management 52

pharmaphorum

SEPTEMBER 2, 2022

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button. Beyond personalising content, creating a tailored channel experience is also vitally important.

Doctors 59

Doctors Key account management Healthcare Healthcare 59

Rep-Lite

MARCH 14, 2024

Keeping up with regulations and market trends is also important in a medical sales job and in this article, Rep-Lite will help to unveil the medical sales rep requirements to successfully navigate this industry. It is also recommended that medical sales rep requirements include proficiency in science.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Evolve Your Success

JANUARY 31, 2023

We give them disease state knowledge, product knowledge, competitive knowledge, marketing talk points, strategies, features, and benefits. It’s probably the biggest percentage of our healthcare market. All of this emboldens that individual, “I have to talk about my product. I have to go out and give my message.”

Medical sales 162

Medical sales Sales Medical Training 162

Quantified

MAY 22, 2023

Marketing and automated funnels can only do so much, especially in B2B markets or high-dollar product and service markets. That matters more than ever before in markets where customers want to feel connected to the companies they purchase from. That same training does more than build loyalty.

Sales 52

Sales Training Recruitment Management 52

Map My Customers

APRIL 8, 2022

Prioritize Major Accounts The art of key account management , or the practice of identifying and prioritizing the customers you should be focusing most of your time on, is crucial for sales success. Viewing line-item data this way helps teams pinpoint new opportunities to capitalize on and mitigate market risks.

CRM 52

CRM Sales Management B2B Sales 52

Pharmaceutical Technology

MARCH 22, 2023

This includes the rising number of biologic drugs on the market, which are mostly administered parenterally. The injectable drugs market is currently valued at around $532 billion. Another step is to source the highest quality components available on the market. Several drug development trends are driving injectables demand.

Pharma 52

Pharma Manufacturing Key account management Marketing 52

Pharmaceutical Technology

MAY 23, 2023

Little by little, clinical trials are coming back to Ukraine,” suggests Pawel Drozd, senior key account manager for clinical trial logistics at Oximio. Oncology remains the highest indication area with eight trials, with ophthalmology next at six. Credit: Oximio. Please check your email to download the Webinar.

Transportation 52

Transportation Key account management Medical Patients 52

Cesare Ferrari

OCTOBER 27, 2024

Key account selection is the first step of key account management. In this post and the next one, I will share useful ideas for medical device suppliers needing to implement the key account management strategic approach to their distributors.

Key account management 52

Key account management Management Marketing Medical 52