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7 commercial, sales, and marketing predictions for 2023

pharmaphorum

Leading companies will empower their teams to act quickly, compliantly, and with a unified view of the HCP.”. Reliable, measurable omnichannel behaviours, such as the use of video to complement in-person engagement, will become leading indicators. Marketing data will surpass health data as a leading signal for pharma advertisers.

Marketing 105
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A matter of access

Star OUTiCO

My career started as an RGN, and I continue to work in the NHS in renal medicine. I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim. Focus on Service-Redesign.

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The Challenge of Growing Pharma Sales

Quantified

In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.

Sales 52
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Transforming Oncology Outcomes Through Data & Digital

pharmaphorum

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button. Beyond external engagement, the acceleration of data, digital, and AI are making business operations more effective and efficient, leading to greater innovation.

Doctors 59
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Selling Effectively In Medical Sales With John Crowder

Evolve Your Success

From a management perspective, what happens is that you see managers who begin to believe that they can lead their team from behind their desks. Your services help managers have better relationships with their teams. The managers may be trying to lead from behind the desk. There are all these signals.

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Quality first: How pharma can meet injectables demand while staying compliant

Pharmaceutical Technology

The need for quality When it comes to injectable medicine, achieving product sterility through aseptic manufacturing is of critical importance. In August 2022, a final revision of the EU GMP Annex 1 was released stressing the importance of a holistic contamination control strategy in the manufacture of sterile medicinal products.

Pharma 52
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Clinical trials in Ukraine: Ensuring supply chain continuity during war

Pharmaceutical Technology

We’re also thinking of a solution for how to transfer medicine and investigational medical products for our clients to the people that need them,” explains Olga Vizgalova, managing director for Ukraine at Oximio. But it doesn’t end there. “We’re All our clients received that. Credit: Oximio.