article thumbnail

The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? The Importance of Large, Organized Customers.

article thumbnail

Largest global clinical site hires all-female key leaders in Europe

European Pharmaceutical Review

She was medical lead at SIBAmed GmbH for four years. She has 20 years’ experience in business development and key account management in the clinical trials arena. There, she oversaw clinical trials, including coordination, execution and regulatory processes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 commercial, sales, and marketing predictions for 2023

pharmaphorum

Leading companies will empower their teams to act quickly, compliantly, and with a unified view of the HCP.”. Reliable, measurable omnichannel behaviours, such as the use of video to complement in-person engagement, will become leading indicators. Marketing data will surpass health data as a leading signal for pharma advertisers.

Marketing 106
article thumbnail

Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

Leading Teams in the “New Normal” Environment. Leading and motivating teams in this reactionary and unprecedented virtual environment is challenging. Success continues to be driven by the principles of collaboration, connectivity, and accountability. Identifying opportunities to leverage digital technology for field promotion.

article thumbnail

A matter of access

Star OUTiCO

I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim. My career started as an RGN, and I continue to work in the NHS in renal medicine. Focus on Service-Redesign.

article thumbnail

How to Leverage Team Selling to Increase Sales Success

The Brooks Group

Team selling is particularly effective in complex sales and key account management , where there are multiple decision makers and the perceived risk is high. . Lead to larger engagements, and . This can lead to awkward moments that degrade your company’s positioning in the buyer’s eyes.

Sales 45
article thumbnail

Transforming Oncology Outcomes Through Data & Digital

pharmaphorum

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button. Beyond external engagement, the acceleration of data, digital, and AI are making business operations more effective and efficient, leading to greater innovation.

Doctors 59