Interpersonal Skills Pharma reps Sales Strategy 
Rep-Lite
DECEMBER 7, 2023
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Strong interpersonal skills and the ability to establish rapport are crucial.
Contrarian Sales Techniques
NOVEMBER 19, 2024
Additionally, rural clinics tend to favor established brands, making trust and familiarity key components in sales strategies. Sales representatives sometimes encounter unexpected opportunities, such as market openings due to competitor shortages, highlighting the need for adaptability and strong interpersonal skills [ source ].
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